[Remote] Senior Manager, Product Marketing - Growth & Revenue

Note: The job is a remote job and is open to candidates in USA. Mercury is a fintech company that operates with a unique go-to-market strategy involving product-led, sales-led, and partner-led growth motions. The Senior Manager of Product Marketing will own the end-to-end go-to-market strategy, collaborating with various teams to enhance the customer journey and drive revenue growth.ResponsibilitiesOwn end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional executionBuild and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketingPartner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and viralityDrive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooksDevelop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market withLead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisionsDefine and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategySkills10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordinationDemonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interactStrong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partnersRevenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategyExperience building sales enablement that lands: playbooks, battlecards, and training that get adopted because they're grounded in real customer conversationsAbility to lead cross-functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM planFintech, banking, or financial services experience — familiarity with the regulatory, trust, and competitive dynamics of this spaceExperience at a company that scaled through multiple GTM channels simultaneously, particularly one with a strong PLG foundation that was extending into enterprise and/or channelData fluency — comfortable pulling your own analysis in Amplitude, Hex, Metabase, or SQL rather than waiting on a data teamBenefitsThe total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry.New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.Company OverviewMercury provides digital banking and financial tools tailored for startups and modern businesses. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://mercury.com.