[Remote] Senior Manager Omnichannel & Digital Analytics

Note: The job is a remote job and is open to candidates in USA. STM Consulting, Inc. is looking for a Senior Manager – Omnichannel & Digital Analytics to lead strategic analytics initiatives for leading pharmaceutical organizations. This role involves transforming digital and omnichannel data into actionable business insights while mentoring high-performing analytics teams.ResponsibilitiesLead omnichannel analytics engagements, delivering impactful reporting, dashboards, insights, and recommendationsTranslate business and marketing objectives into measurable KPIs and robust measurement frameworksDrive monthly and quarterly performance reporting with actionable insights that influence business decisionsPartner with stakeholders, media agencies, and cross-functional teams to optimize campaigns and customer engagement strategiesLead dashboard enhancement initiatives and leverage AI-driven solutions to improve reporting efficiency and insight generationDesign learning agendas, experimentation frameworks, and A/B testing strategies to solve key business challengesMentor and develop high-performing analytics teams while building digital analytics capabilities across the organizationContribute to business growth through thought leadership, client engagement, and strategic consultingSkills12+ years of professional experience5+ years in Digital Analytics, Omnichannel Analytics, or Marketing Analytics5+ years in Life Sciences / Pharmaceutical AnalyticsStrong expertise in digital marketing measurement, KPI development, and performance reportingDeep understanding of paid media measurement, website analytics, customer engagement analytics, and omnichannel strategyHands-on experience with Google Analytics and/or Adobe AnalyticsStrong knowledge of platforms such as Meta, LinkedIn, TikTok, DCM, SA360, MCI/Datorama, HCP365, AIMXR, and related digital marketing ecosystemsAdvanced proficiency in Power BI and AI-powered analytics solutionsExperience with Veeva CRM and Salesforce Marketing Cloud (SFMC)Exceptional client-facing, stakeholder management, communication, and presentation skillsCompany OverviewSTM Consulting, Inc. is a wholly owned subsidiary of Spectrum Talent Management Limited. It was founded in 2020, and is headquartered in Claymont, Delaware, USA, with a workforce of 51-200 employees. Its website is https://www.consultstm.com.Company H1B SponsorshipSTM Consulting, Inc. has a track record of offering H1B sponsorships, with 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.