[Remote] Senior Manager, Marketing Operations

Note: The job is a remote job and is open to candidates in USA. Boulevard is a client experience platform for appointment-based self-care businesses, seeking a Senior Manager, Marketing Operations to lead their marketing infrastructure and AI-enabled growth operations. This role will connect marketing activities to revenue outcomes and improve operational efficiency through strategic marketing operations and automation.ResponsibilitiesOwn and evolve Boulevard's marketing operations strategy, systems, and processesConnect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomesPartner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiencyIdentify, implement, and scale AI-powered workflows and automation opportunitiesBuild and optimize processes that improve campaign execution, reporting, lead management, and customer engagementDrive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 monthsOwn and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systemsDesign scalable segmentation, lead scoring, lifecycle, and customer journey frameworksEnsure data integrity, operational scalability, and system reliabilityDevelop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impactPartner with RevOps and Data teams to deliver actionable insights and forecastingBuild and lead a high-performing Marketing Operations teamEstablish best practices for execution, experimentation, documentation, and continuous improvementSkills8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS5+ years of people leadership experienceDeep expertise with Marketo and SalesforceStrong understanding of lifecycle marketing, lead scoring, attribution, and funnel managementExperience partnering closely with Sales, RevOps, and Data teamsProven ability to connect marketing initiatives to pipeline and revenue outcomesExperience implementing AI-powered workflows, automation, or operational improvementsExperience with Self-Serve Acquisition programs and hybrid sales-led motionsFamiliarity with tools such as Customer.io, Chameleon, HockeyStack, Snowflake, or SigmaBenefitsThis role may be eligible to participate in a variable compensation program401(k) match plus dental, medical, vision, and life insuranceFlexible vacation day policyFully remote so you can choose where you want to workYou’ll receive a work from home stipend every monthFamily planning resources and specialized support programsEquity: get ahead on the ground floor and grow with BoulevardBoulevard Bucks Learning and Development program allows employees to explore businesses in the market we serveCompany OverviewBoulevard provides beauty and wellness businesses with tools for booking, payments, marketing, and client relationship management. It was founded in 2016, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is https://joinblvd.com.