[Remote] Senior Manager, Marketing Mix Modeling Analytics

Note: The job is a remote job and is open to candidates in USA. Marriott International is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize marketing performance through analytics initiatives such as marketing mix modeling and ROI analysis, while collaborating with marketing leaders and cross-functional teams to drive data-driven decision-making.ResponsibilitiesPartner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insightsTranslate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadershipDesign and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-makingPartner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assetsStay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analyticsManage multiple projects simultaneously and prioritize based on business impactSupport development of KPI frameworks and measurement methodologiesSkillsBachelor's degree in Business, Analytics, Statistics, or related field; advanced degree a plusAt least 5 years of experience in advanced analytics preferredRobust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworksAbility to translate insights into strategic recommendations for business leadersBenefits401(k) planStock purchase planDiscounts at Marriott propertiesCommuter benefitsEmployee assistance planChildcare discountsCoverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistanceWashington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annuallyMarriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positionsCompany OverviewMarriott International, Inc. It was founded in 1927, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 10001+ employees. Its website is https://www.marriott.com/hotels/travel/mkeak-hotel-metro-autograph-collection/.Company H1B SponsorshipMarriott International has a track record of offering H1B sponsorships, with 20 in 2026, 98 in 2025, 82 in 2024, 97 in 2023, 77 in 2022, 37 in 2021, 58 in 2020. Please note that this does not guarantee sponsorship for this specific role.