[Remote] Senior Manager, Marketing & GTM (AI-First)

Note: The job is a remote job and is open to candidates in USA. Zencoder is an AI-first organization focused on building and orchestrating AI agents for various tasks. They are seeking a Senior Manager, Marketing & GTM who will lead the development of messaging, positioning, and go-to-market strategies for AI-enabled products, while also shaping industry narratives and driving growth initiatives.ResponsibilitiesOwn company-wide messaging and positioning across products, audiences, and market segmentsDevelop differentiated narratives that resonate with executives, practitioners, and business teamsTranslate complex capabilities into simple, compelling customer valueCreate messaging frameworks that scale across marketing, sales, product, customer success, and partnershipsContinuously refine positioning based on customer feedback, market shifts, and competitive intelligenceShape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomesBuild narratives that elevate the conversation beyond features and functionalityPartner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programsEstablish the company as a leader in defining what AI-first organizations look likeLead GTM strategy for new products, features, and market expansionsDrive launch planning, customer storytelling, enablement, analyst relations, and campaign executionBuild AI-powered systems that accelerate experimentation and growthIdentify repeatable growth loops across enterprise, self-serve, partnerships, and community channelsDevelop a deep understanding of competitors, market trends, emerging technologies, and customer needsBuild positioning frameworks and battlecards that influence product and GTM strategyHelp leadership make strategic decisions through market insight and customer understandingSkills3-5 years of experience in an early-stage, high-growth B2B companies in marketing, growth, strategy, or GTM leadership rolesExceptional storyteller and communicatorProven ability to create positioning and messaging that drives adoption, engagement, or revenueStrong strategic thinker with a bias toward executionDeep curiosity about AI and how it changes how businesses operateComfortable working in ambiguity and creating structure where none existsBuilder mentality: you don't wait for playbooks—you create themRecent MBA from top 10 MBA programs is an advantageBenefitsImpact: Gen AI will change how companies develop software in the next two years. Be at the frontier of that AI work, building a category-leading product in a huge market. You will have an everyday opportunity to innovate.Growth potential: Thrive in a high-growth AI startup combining personal and career growth.High Talent Density:Collaborate daily with our team of top-notch engineers and our founder, Andrew Filev.Flexibility:We hire globally, prioritizing talent over location. Work where you’re most productive and comfortable.Company OverviewZencoder is an innovative AI coding agent SaaS platform that enhances software development for developers. It was founded in 2023, and is headquartered in Campbell, California, USA, with a workforce of 51-200 employees. Its website is https://zencoder.ai/.