[Remote] Senior Manager, Marketing Analytics

Note: The job is a remote job and is open to candidates in USA. New Engen is a digital marketing agency focused on driving meaningful impact across the customer journey. The Senior Manager, Marketing Analytics will lead analytics strategy and client impact, design measurement frameworks, and translate complex data into actionable insights to enhance media performance and business outcomes.ResponsibilitiesServe as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needsDesign and implement measurement frameworks that align to media strategies, business objectives, and client goalsDevelop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-makingTranslate complex data into clear, actionable insights that drive media performance and business outcomesConfidently partner with clients in live discussions, clearly articulating findings, recommendations, and next stepsBuild and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance dataApply critical thinking to determine the right data sources, structures, and methodologies for each use caseSupport advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworksUnderstand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrativeLead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI toolsEnsure accuracy, consistency, and integrity across analytics outputsTroubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepanciesMaintain documentation of data sources, methodologies, and processes to support scalability and continuityPartner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategiesIdentify opportunities to improve workflows, tools, and processes that increase efficiency and scalabilityContribute to the evolution of the analytics practice through shared learnings, best practices, and innovationCollaborate with and support analysts through informal guidance, knowledge sharing, and feedbackFormal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structureSkills7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analyticsProven ability to design and deliver measurement frameworks across multiple digital marketing channelsStrong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at handExperience with dashboarding and data visualizationFamiliarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMixExposure to media mix modeling, incrementality testing, or similar advanced analytics approachesConfident, concise communicator who can present insights clearly and thoughtfully to client stakeholdersHighly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environmentCurious, proactive problem-solver who thrives in a figure-it-out cultureTableau experience strongly preferredExperience mentoring or guiding analysts is a plus; prior formal people management experience is not requiredBenefitsRemote or hybrid work environment with flexible hoursUnlimited PTO + company holidaysComprehensive medical, dental, vision, and disability coverageLife & AD&D insurance401(k) with company matchPaid parental leave & family supportPet care perks & insuranceLearning & career development programsCommuter & transit benefitsExclusive employee discountsCompany OverviewNew Engen is revolutionizing the way business acquire new customers. It was founded in 2016, and is headquartered in Seattle, Washington, USA, with a workforce of 201-500 employees. Its website is http://www.newengen.com/.Company H1B SponsorshipNew Engen has a track record of offering H1B sponsorships, with 2 in 2025, 1 in 2024, 1 in 2023, 3 in 2022, 6 in 2021, 13 in 2020. Please note that this does not guarantee sponsorship for this specific role.