[Remote] Senior Manager, Lifecycle Marketing, Mail

Note: The job is a remote job and is open to candidates in USA. Superhuman is an AI productivity platform on a mission to unlock the superhuman potential in everyone. They are seeking a Senior Manager, Lifecycle Marketing to own the lifecycle strategy and execution for the Superhuman Mail business unit, focusing on user activation, engagement, retention, and expansion through scalable programs.ResponsibilitiesOwn lifecycle strategy for Superhuman Mail (0→1 and scale) by defining and building end-to-end lifecycle across onboarding, activation, engagement, self serve team creation, expansion, retention, and win-back — including identifying key user moments, lifecycle gaps, and growth leversBuild lifecycle foundation. Establish core systems including segmentation frameworks, lifecycle architecture, experimentation strategy, and KPI definitions (activation, engagement, retention, LTV)Design and optimize cross-sell and expansion journeys across Grammarly, Coda, and Superhuman Mail — including audience prioritization, messaging strategy, and journey orchestrationDesign A/B and holdout experiments, define incrementality frameworks, and translate insights into clear product and marketing recommendationsBuild best-in-class lifecycle programs across email and in-product messaging — balancing scale, personalization, and user experienceWork closely with Product, PMM, Data/Analytics, and Marketing Ops to align lifecycle with product surfaces, growth loops, and business goalsSkills6–10 years of experience in lifecycle marketing — or a closely related function like growth — at a consumer technology, SaaS, or product-led growth companyProven ability to build lifecycle programs from scratch; has owned 0→1 program development, not just optimized established playbooks, and brings structure to ambiguityDeep expertise in lifecycle program execution across email and in-product messaging, with end-to-end ownership from strategy through measurement; Iterable experience strongly preferredStrong experimentation acumen: designs scientifically sound A/B and holdout experiments, understands incrementality measurement, and can draw accurate conclusions in complex multi-holdout environmentsExperience in cross-sell or multi-product lifecycle marketing — has designed programs that move users from one product into an adjacent one, or can reason clearly about cross-sell audience identification and journey designExpert-level segmentation skills — builds nuanced audience strategies based on behavioral, demographic, and inferred data; understands the difference between a broad segment and a precise one, and when each is appropriateData-driven decision making: can pull their own data, build simple reporting, and form hypotheses without waiting for a data pull; partners effectively with Data Science and knows when directional insight is sufficient vs. when precision mattersCross-functional fluency — navigates PMM, Data Science, Marketing Ops, and Business Unit partners effectively; builds trust quickly and can unblock themselves without unnecessary escalationValues a data-informed, experiment-oriented working style, embraces continuous improvement, and aligns with our Superhuman valuesHas a demonstrated ability to work autonomously with minimal oversight, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-oriented environmentsBenefitsExcellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)Disability and life insurance options401(k) and RRSP matchingPaid parental leave20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick timeGenerous stipends (including those for caregiving, pet care, wellness, your home office, and more)Annual professional development budget and opportunitiesCompany OverviewSuperpowers, everywhere you work. Mail, Docs, and AI that work in every app and tab. It was founded in 2009, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://superhuman.com.