[Remote] Senior Manager, Lifecycle Marketing, B2B
Note: The job is a remote job and is open to candidates in USA. DoorDash is a technology and logistics company focused on empowering local economies through intelligent delivery solutions. The Senior Manager of Retention Marketing will lead a team responsible for marketing communications with Merchants, focusing on education and engagement to drive their success on the DoorDash platform.ResponsibilitiesOwn the full CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, including onboarding, activation, product adoption, and churn mitigationDefine and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriatelyLead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targetsLead and develop a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for our B2B audiencesPartner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high qualityAdvance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructureDrive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channelsServe as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and SalesSkills8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teamsA results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targetsStrong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategyStrong experience with CRM technology including Marketing Automation platforms and CRM toolsA highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiativesPassion for customer experience and delivering incremental value to customersThe ability to think and perform both tactically and strategicallyThe ability to pivot readily and react to real-time dataBachelor's Degree; Master's degree a plusBenefitsEquity grants401(k) plan with employer matching16 weeks of paid parental leaveWellness benefitsCommuter benefits matchPaid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)Medical, dental, and vision benefits11 paid holidaysDisability and basic life insuranceFamily-forming assistanceMental health programFlexible paid time off/vacation, plus 80 hours of paid sick time per year for salaried rolesVacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week) for hourly rolesCompany OverviewDoorDash is a food delivery platform that connects customers with local and national businesses. It is a sub-organization of DoorDash. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 10001+ employees. Its website is http://www.doordash.com.Company H1B SponsorshipDoorDash has a track record of offering H1B sponsorships, with 70 in 2026, 530 in 2025, 510 in 2024, 413 in 2023, 612 in 2022, 439 in 2021, 126 in 2020. Please note that this does not guarantee sponsorship for this specific role.