[Remote] Senior Manager, Growth Marketing & Outreach

Note: The job is a remote job and is open to candidates in USA. CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. The Senior Manager of Growth Marketing & Outreach will lead outreach and campaign operations, promoting courses and driving enrollment through various channels while optimizing digital marketing efforts.ResponsibilitiesOwn digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contactsExecute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterateManage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollmentRun re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job successCoordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion trackingCollaborate with student communications to maintain consistent voice and messaging across all outreach channelsTrack campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the DirectorGrow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)SkillsOutreach and lifecycle execution: 2-4 years running high-volume email or outbound campaigns. You've built HubSpot (or equivalent) sequences from scratch. You think about timing, segmentation, and personalization, not just send volumeSystems-oriented: You build workflows that don't require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. You leave things cleaner than you found themData-forward: You obsess over open rates, click rates, and conversion data and use them to iterate. You don't need a data analyst to interpret your own results (although they are here to support heavy lifting)AI-forward: You use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. You're curious about what's possible and not waiting to be toldClear communicator: You write outreach copy that gets responses. You can adjust tone and message across faculty, students, and institutional partners without losing the threadEdTech, enrollment marketing, or higher education outreach backgroundExperience with university audiences: faculty, department chairs, career center staff, academic advisorsFamiliarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and how partner outreach worksHubSpot certification or deep hands-on experience building sequences and workflowsCommitment to CodePath's mission to advance economic mobility through educationBenefitsHealth & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance ProgramFinancial Security: 401(k), employer-paid life & disability insurance, and identity theft protectionWork-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 6 Jan 2)Professional Growth: $1,000 annual professional development stipend and home office setup supportStudent Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debtAdditional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savingsCompany OverviewCodePath is a nonprofit increasing diversity in tech by transforming CS college education. It was founded in 2015, and is headquartered in San Francisco, California, USA, with a workforce of 11-50 employees. Its website is https://codepath.org.