[Remote] Senior Manager, Growth Marketing & Demand Generation

Note: The job is a remote job and is open to candidates in USA. Hypori, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. The Senior Manager of Growth Marketing & Demand Generation will build and run Hypori’s paid media engine, own Answer Engine Optimization (AEO), and deliver measurable pipeline for the Commercial segment.ResponsibilitiesBuild and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black boxSet up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterpriseRun structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being promptedManage the paid media budget directly — make spend decisions based on what the data says and own the outcomeWork directly with Sales and RevOps to align paid audiences with target account lists and Commercial AE coverageOwn AEO for Hypori — this is yours to define, build, and run; no existing playbook, which is the pointMonitor how AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) surface Hypori and competitors; analyze the patterns and turn them into actionable recommendationsBrief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go liveWrite the internal AEO playbook — structured data, topic authority, E-E-A-T signals, sourcing — and socialize it across the marketing team so AEO thinking becomes embedded in how we create contentTrack AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space maturesOwn the demand gen analytics layer — build dashboards, run attribution analysis, and report on funnel and channel performance in a way that is clear and actionable, not just data-dumpedEvaluate and manage the martech/adtech tools you need to do the job (MAP, ad platforms, analytics, intent tools); make the case for new tools when justified and cut the ones that aren't earning their costBuild closed-loop reporting between marketing campaigns and Salesforce pipeline; work hands-on with RevOps to make sure attribution is accurateRun a consistent reporting cadence: weekly channel snapshots, monthly pipeline contribution, quarterly trends — without being remindedIdentify what isn't working before leadership asks; bring the diagnosis and a recommended fix at the same timeWork directly with the Senior Director of Marketing and Product Marketing to make sure campaigns are backed by the right content for the commercial cyber buyer; flag gaps and brief what you needCoordinate with the ABM function so paid programs and account-level plays reinforce each other rather than running in parallel silosDrive a unified organic + paid + AEO approach — you don’t need to own all three, but you need to make sure they’re connectedManage external agency or contractor support when needed; you own the strategy and results regardless of who executesSkillsBachelor's degree in Marketing, Business, Analytics, or a related field; relevant certifications a plus4–6 years of B2B demand generation or growth marketing experience, with 2+ years directly running paid media programs — in the platforms, not overseeing an agencyCybersecurity industry experience required — you've marketed to security buyers before and understand how they think, what they read, and what moves themHands-on fluency in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager; you build and optimize the campaigns yourselfAnalytical by default — you pull your own data, build your own dashboards, and form your own conclusions; you don't wait for a BI team to tell you what's happeningHands-on experience with a marketing automation platform (HubSpot, Marketo, or equivalent) and CRM attribution (Salesforce preferred)Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve, rank, and cite content; has started thinking about or experimenting with AEO even if you haven't owned a formal program yetFamiliarity with structured data, E-E-A-T principles, topic authority, and schema markup is a strong plusExperience with intent data platforms (6sense, Bombora, G2) to sharpen audience targeting and campaign timingYou genuinely prefer doing the work over managing others who do it — this role will have headcount tied to performance, not guaranteed from day oneCommunicates clearly: can take messy performance data and algorithm-level nuance and turn it into a tight two-minute update for leadershipCollaborative and low-ego — works well across Sales, RevOps, ABM, and Content without needing to own every decisionBenefitsAnnual bonus eligible (company performance-based)Medical, dental, and vision insuranceParental leaveLife and disability packages401(k) plan with employer-matching contributions that vest starting from your first day of employmentPerformance bonus, which is primarily contingent upon company-wide performanceCompany OverviewHypori's SaaS delivered virtual workspace frees customers from liability and security risks and preserves privacy for the mobile end-user. It was founded in 2021, and is headquartered in Reston, Virginia, USA, with a workforce of 51-200 employees. Its website is http://www.hypori.com.