[Remote] Senior Manager, Go-to-Market Growth Strategy

Note: The job is a remote job and is open to candidates in USA. Credit Acceptance is an award-winning company recognized for its exceptional workplace culture and dedication to team success. They are seeking a Senior Manager, Go-to-Market Growth Strategy to define and operationalize sales strategies that drive dealer and revenue growth, collaborating with various teams to ensure alignment and effectiveness in execution.ResponsibilitiesSynthesize inputs from Product Marketing and GTM Analytics to define clear, actionable Sales strategiesTranslate value propositions, segmentation, and opportunity sizing into focused direction for the Sales organizationEnsure alignment between product intent, market opportunity, and Sales execution prioritiesDefine how Sales behavior must change to deliver growth across key initiativesDesign repeatable Sales strategies that clarify target dealers, outreach approach, and required field actionsTranslate product positioning into clear messaging frameworks for Sales teams to use in dealer interactionsDefine where Sales should spend time across segments, initiatives, and dealer opportunitiesEstablish prioritization frameworks that guide resource allocation and field focusEnsure Sales is not overloaded with competing priorities and that initiatives are sequenced for maximum impactPartner with GTM Analytics to validate segmentation logic and opportunity sizingTranslate segmentation into clear Sales strategies, including dealer prioritization and reason code frameworksDefine requirements for CRM workflows needed to operationalize segmentation in the fieldPartner with Product Marketing to translate product value propositions into Sales strategiesDefine targeting, sequencing, and Sales strategies for key product and pricing initiatives, including DealerTrack, Franchise Comeback, and DVMParticipate in CVTs to ensure alignment between product development and Sales strategyPartner with Sales Enablement to ensure Sales strategies are clearly operationalized and executed in the fieldAlign on rollout approaches, expectations, and execution requirements for each initiativeMonitor adoption and identify execution gaps, risks, and inconsistenciesDrive accountability by escalating issues, providing feedback, and recommending adjustments to improve performanceDefine success metrics for Sales strategies, including adoption, behavior change, and revenue impactPartner with GTM Analytics and Sales Enablement to evaluate performance and identify insightsContinuously refine strategies based on field results and feedbackPartner closely with Sales leadership, Product Marketing, GTM Analytics, and Sales Enablement to ensure alignmentDrive clarity and alignment across teams working on complex, cross-functional initiativesInfluence decision-making and resolve ambiguity to ensure strategies are actionable and effectiveSkillsBachelor's degree in Business, Marketing, Economics, Strategy, or a related field4–8 years of experience in strategy consulting, GTM strategy, product marketing, or a related roleExperience working with or alongside Sales organizations in a B2B environmentDemonstrated experience translating strategy into execution-oriented plansFamiliarity with CRM systems, analytics tools, and GTM operating models is a plusBenefitsExcellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to WorkCompany OverviewCredit Acceptance is an indirect finance company that helps eligible consumers restart financially. It was founded in 1972, and is headquartered in Southfield, Michigan, USA, with a workforce of 1001-5000 employees. Its website is http://www.creditacceptance.com/.