[Remote] Senior Manager Digital Media & Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Confidential Jobs is seeking a Senior Manager Digital Media & Performance Marketing to lead the optimization and management of performance marketing initiatives. This role involves collaborating with global ad agencies to drive traffic to the DTC business, managing budgets, and analyzing advertising data to improve key performance indicators.ResponsibilitiesOwn performance marketing strategy, execution, testing, optimization, and reporting across paid channelsDirectly manage ad agency campaigns and budgets across common platforms including Google Ads, Meta, YouTube, programmatic, and emerging channelsLead content assessment and creative optimization efforts, identifying opportunities to improve engagement, click-through, conversion, and ROASEstablish test roadmaps for creative concepts, audience targeting, promotions, and awareness campaignsBuild and execute strategies that leverage product launches, seasonal opportunities, in person events, influencer relationships, partnershipsServe as a cross team program manager between multiple agency partners, ensuring alignment, execution quality, accountability, and continuous optimizationAnalyze and simplify for wide sharing performance KPIs including CTR, CPC, CPM, conversion rate, ROAS, AOV, revenue, customer acquisition cost, profitability, and LTVLeverage strong communication skills to ensure cross team awareness of performance marketing learnings, tests, and goalsSkills8+ years of increasing leadership experience in performance marketing or similar paid ad rolesDemonstrated success managing paid media budgets and delivering measurable growth to ecommerceStrong understanding of DTC models, ecommerce CRO, customer acquisition funnels, and retargetingExperience operating within or alongside ad agencies, with a strong understanding of agency workflows, campaign operations, creative development processes, billing, budget allocation, and revenue reportingProven experience managing agency relationships and coordinating complex digital projectsExpertise in online campaign measurement tools such as Google Analytics, Google Ads, Meta Ads Manager, or dedicated in-house performance marketing softwareStrong understanding of conversion rate optimization methodologies and experimentation frameworksAnalytical skills with the ability to evaluate performance across KPIs and business goals simultaneouslyExperience developing performance marketing creative briefs, content gap analysis, and copy directionStrong communication and collaboration, with positive reinforcement based people management skillsComfortable operating independently with significant ownership, accountability, and decision-makingCompany OverviewConfidential Jobs is operated by ExecThread, Inc. (https://execthread.com). It was founded in 2015, and is headquartered in West Palm Beach, Florida, US, with a workforce of 201-500 employees. Its website is https://execthread.com.