[Remote] Senior Manager, Digital Marketing

Note: The job is a remote job and is open to candidates in USA. Repligen Corporation is dedicated to inspiring advances in bioprocessing for the production of biologic drugs that enhance human health globally. They are seeking a Senior Digital Marketing Manager to lead and scale their digital marketing function, focusing on strategy, team leadership, and revenue impact while managing key digital capabilities such as Data & Analytics and CRM Lifecycle & Marketing Automation.ResponsibilitiesDevelop and execute comprehensive digital marketing strategies aligned with organizational growth objectivesLead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing AutomationOwn performance across SEO, AEO, GEO, and paid media channels including LinkedIn and search platformsCollaborate with cross-functional teams including sales, IT, marketing, and product teamsLeverage data, AI, and predictive insights to optimize performance and decision makingStay current with industry trends, emerging technologies, and AI-driven marketing capabilitiesContinuously identify opportunities to improve efficiency, scalability, and marketing effectivenessEnsure compliance with marketing regulations and global data privacy standardsLead and mentor team members across Data & Analytics and CRM Lifecycle & Marketing Automation functionsEstablish clear priorities, roadmaps, and performance expectations across digital capabilitiesEnsure alignment between analytics, automation, SEO, and paid media efforts to drive measurable outcomesFoster a culture of innovation, accountability, and continuous improvementDevelop and execute integrated digital marketing strategies across web, email, paid media, social, and content channelsAlign digital marketing strategies with demand generation, pipeline growth, and revenue targetsDrive campaign planning, execution, and optimization across global marketsPartner with leadership to align digital strategy with broader business and transformation initiativesOwn and evolve SEO strategy including technical SEO, on-page optimization, and content structureLead AEO and GEO strategies to ensure visibility in AI-driven search and generative answer enginesOptimize content for discoverability across traditional search engines and AI-powered platformsImplement structured data, semantic content strategies, and intent-based optimizationMonitor organic performance, rankings, and AI search visibility, continuously refining strategyOwn paid search and paid social strategies across platforms such as Google Ads, LinkedIn, and other key channelsManage campaign performance including targeting, bidding strategies, creative alignment, and budget optimizationContinuously analyze performance metrics including CTR, conversion rates, cost per lead, and ROIAlign paid media efforts with organic, lifecycle, and campaign strategies for integrated performanceOversee development of dashboards, reporting frameworks, and performance tracking across platformsEnsure consistent measurement of KPIs including engagement, conversion, pipeline, and revenue impactLeverage analytics platforms and data sources to drive insights and optimization strategiesEnsure alignment between Salesforce CRM, marketing automation platforms, and digital campaignsOversee lifecycle strategy including lead management, nurturing, scoring, and segmentationImprove lead quality, conversion rates, and pipeline velocity through optimized processesEnsure data integrity, governance, and seamless flow across systemsLead adoption of AI-driven marketing capabilities including predictive targeting, personalization, and automationIntegrate AI tools such as ChatGPT, Claude, and other platforms into marketing workflows to improve efficiency and scalabilityDrive optimization for AI search, personalization, and emerging digital discovery channelsSupport implementation of AI-powered engagement tools, conversational marketing, and content intelligenceIdentify and evaluate new technologies that enhance marketing performance and customer experienceEnsure effective utilization and integration of core platforms including Salesforce, marketing automation tools, analytics platforms, and enrichment tools such as ZoomInfoCollaborate with IT and operations teams to enhance system connectivity and performanceDrive improvements in marketing processes, workflows, and operational efficiencySupport development of a scalable, unified MarTech ecosystemPartner with sales teams to align marketing efforts with pipeline and revenue goalsWork closely with content, creative, and digital teams to ensure cohesive executionCollaborate with analytics and operations teams to ensure data accuracy and insight generationEngage with global stakeholders to scale digital marketing efforts across regionsSkillsBachelor's degree in Marketing, Business, or related field; Master's degree preferred8 to 10 years of experience in digital marketing, demand generation, or marketing operationsProven experience managing teams across analytics, CRM, or marketing automation functionsStrong experience with Salesforce CRM and marketing automation platforms such as PardotExperience managing SEO, paid search, and paid social campaignsStrong understanding of AEO, GEO, and AI-driven search optimization strategiesExperience working with analytics platforms and reporting toolsStrong understanding of lifecycle marketing, segmentation, and campaign executionExperience leveraging AI tools and data-driven marketing strategiesStrong leadership, communication, and cross-functional collaboration skillsExperience managing multiple initiatives in a fast-paced, global environmentFamiliarity with data privacy regulations and global marketing compliance standardsBenefitsEmployees are eligible to participate in one of our variable cash programs (bonus or commission)Eligible roles may receive equity as part of the compensation packagePaid time offHealth/dental/visionRetirement benefitsFlexible spending accountsCompany OverviewRepligen, a global, bioprocessing-focused life sciences company, provides innovative solutions for the advancement of biotherapeutic manufacturing. It was founded in 1981, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.repligen.com.Company H1B SponsorshipRepligen Corporation has a track record of offering H1B sponsorships, with 1 in 2026, 4 in 2025, 2 in 2024, 1 in 2023, 5 in 2022, 1 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.