[Remote] Senior Manager, Data - Fundraising and Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. The Senior Manager, Data will serve as the primary strategic data partner to the fundraising and marketing teams, combining deep fundraising context with strong technical expertise to build data products that support fundraising goals.ResponsibilitiesSet vision and priorities for how data supports fundraising and marketing strategy, based on a deep understanding of GiveDirectly’s fundraising model, donor lifecycle, and growth strategy, across revenue streamsDefine, standardize, and document core fundraising and marketing KPIs (e.g., retention, LTV, revenue forecasting metrics) to drive fundraising goalsDesign and build robust data models in the warehouse that serve as the source of truth for fundraising reporting - weekly, monthly, quarterly and annuallyEstablish clear, trusted source-of-truth datasets and metric logic used consistently across Fundraising, Finance, and Leadership, continually folding learnings in to update the metrics and definitionsIdentify recurring analytical needs and convert them into scalable, automated data productsScope and prioritize fundraising data products in partnership with Fundraising and Marketing Data stakeholdersPartner with data engineering on upstream data quality and pipeline improvements, while owning the downstream analytical layerContinuously reduce ad hoc reporting by investing in durable systems that compound in value over timeServe as the primary data partner to fundraising and marketing leadership, informing strategy across acquisition, retention, and revenue expansionBuild and maintain revenue forecasts and donor cohort models to guide annual planning and budget allocationSupport channel investment decisions with clear ROI frameworks, experiment design, and performance analysisProactively surface decision-relevant insights, even when questions are not fully formedConduct deep-dive analyses into donor cohorts, retention drivers, churn patterns, and cost per dollar raised to drive continuous improvement on fundraising performanceEvaluate marketing and fundraising initiatives using appropriate analytical methods (including experimentation where feasible, though not all channels support large-scale testing)Translate complex analyses into clear recommendations for non-technical stakeholders that drive fundraising improvementsSurface high-leverage opportunities to improve conversion, retention, and revenue durabilityCollaborate with data engineers and analytics peers to improve data quality, access, and trustPartner with the Salesforce Lead to ensure CRM data structure and integrity support accurate reporting and scalable downstream modelingContribute to the long-term roadmap for fundraising data architecture, ensuring systems are designed for scalability and compounding insight generation over timeContribute to improvements in GiveDirectly’s data capabilities such as adopting conversational analyticsMaintain high standards of analytical rigor, documentation, and reproducibilitySkills8+ years of experience in analytics, data science, or quantitative strategy roles, including a track record of driving marketing, growth, or fundraising performance through analyticsStrong experience setting vision and priorities for data products from significant ambiguityStrong systems thinking and experience designing measurement systems that compound in value and reduce recurring frictionAdvanced SQL skills and demonstrated experience building production-grade data models in a data warehouseStrong Python proficiencyExperience building forecasting models (e.g., revenue, LTV, retention)Experimentation and performance measurement experience (e.g., A/B testing, quasi-experimental methods, ROI evaluation)Ability to navigate ambiguity and independently shape how data informs organizational strategyBenefitsBonus at Target Performance: 10% (~$12,900, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $15,093 in 2025)Annual Benefits Stipend: $21,393Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.A positive and supportive team with opportunities for advancementA demonstrated commitment to helping all staff develop and growA competitive salary, including bonusA robust health benefits plan (exact details will vary by country)Flexible paid time offAllowances for desk set-up and learning and developmentCompany OverviewGiveDirectly is a nonprofit organization. It was founded in 2008, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.givedirectly.org/.