[Remote] Senior Manager, Content Strategy and Operations

Note: The job is a remote job and is open to candidates in USA. Devoted Health is dedicated to improving the health and well-being of older Americans by providing integrated healthcare solutions. They are seeking a Senior Manager, Content Strategy and Operations to lead the development and execution of omnichannel marketing campaigns, utilizing AI to enhance member engagement and operational efficiency.ResponsibilitiesStrategic Content Oversight: Translate business goals into thoughtful campaigns. Act as a "player-coach" who can lead strategy while executing high-priority deliverablesModular Content Architecture: Define and implement a "Lego-block" content strategy, building reusable components that can be deployed seamlessly across SMS, email, app, and portal notificationsCMS & MarTech Management: Serve as the power user of our customer engagement platform to orchestrate member journeys. Partner with service designers to ensure their on-paper journey designs are sequenced, chained, monitored, and maintained across channels. Ensure the system is organized, efficient, and capable of supporting complex personalization. Act as the bridge between business needs and technical implementation, informing what the platform should do and how it should evolveAI-Driven Scaling: Leverage AI tools to speed up and improve targeting, timing, personalization, content variations, and deployment. Use AI, automation, and dashboards to systemize QA, monitoring, and reportingOperational Excellence: Bridge the gap between service design, technical execution, and operational implementation. Design workflows that allow our ops team to move faster and with higher quality, and set up our frontline teams for successPerformance & Optimization: Bring a quantitative lens to content performance. Monitor engagement metrics and use data to continuously optimize templates and messaging strategies. Monitor member movement through journeys and flag risks or bottlenecks early. Maintain logic for eligibility, suppression, prioritization, and preferences across campaigns. Ensure members are not over-contacted and that no audience or data point falls through the cracksSkills6-8 years of experience in content operations, omnichannel and lifecycle marketing, or digital content strategyDemonstrated experience activating omnichannel journeys, content strategies, or engagement models in a launch or growth-stage environmentExpert-level experience with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud) and enterprise CMS tools (e.g., Contentful)Demonstrated ability to build modular content frameworks and complex automated workflowsProven track record of taking high-level objectives and turning them into actionable project plans without significant hand-holding in a fast-paced, evolving environmentHands-on experience using generative AI tools to scale content production, localization, or personalizationStrong analytical skills with the ability to use data to drive content decisions and operational improvementsExceptional communication skills and the ability to partner across service design, engineering, and operations teamsExperience in healthcare or another highly regulated industryFamiliarity with SQL or basic data querying to self-serve performance metricsExperience building monitoring, QA, or governance frameworks for multi-channel content programsBackground in platform enablementBenefitsEmployer sponsored health, dental and vision plan with low or no premiumGenerous paid time off$100 monthly mobile or internet stipendStock options for all employeesBonus eligibility for all roles excluding Director and above; Commission eligibility for Sales rolesParental leave program401K programAnd more....*\*Our total rewards package is for full time employees only. Intern and Contract positions are not eligible.*Company OverviewDevoted Health is a healthcare company serving seniors and giving them a health care plan with personal guides and world-class technology. It was founded in 2017, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://devoted.com.