[Remote] Senior Manager, Content Strategy

Note: The job is a remote job and is open to candidates in USA. Mission Lane is a purpose-driven fintech company based in the U.S., focused on providing accessible credit options for individuals with less-than-perfect credit scores. They are seeking a Senior Manager, Content Strategy to lead the development and execution of a comprehensive content strategy that enhances customer engagement and acquisition through various channels. The role involves creating a content model that integrates AI tools, professional writers, and influencers to optimize Mission Lane's presence in the digital landscape.ResponsibilitiesCreating and optimizing content for AI-powered search surfaces: structured FAQs, conversational guides, and semantically linked content that ensures Mission Lane shows up accurately when customers ask an AI about credit cards or personal financeA multisource content model spanning professional writers, influencers, AI tools, and internal subject matter expertsA PR and citation strategy that gets Mission Lane placed and referenced by high-authority external sources; not just press releases, but content designed to be citedBrand sentiment monitoring across social and community platforms, and actively shaping Mission Lane's presence in organic conversationsThe content infrastructure feeding our customer-facing tools: CX chatbots, agent enablement, and knowledge basesSkills5+ years in content strategy, content marketing, or SEO-driven editorial rolesDeep expertise in SEO, including E-E-A-T, YMYL content standards, and Schema.org implementationExperience with GEO/AEO: creating content structured for LLM comprehension and AI-powered search surfacesProven ability to produce content optimized for featured snippets, structured data, and conversational searchProficiency with analytics tools such as SEMrush, Ahrefs, or Google Search ConsoleExperience managing a multisource content model across writers, AI tools, influencers, and SMEsAbility to work cross-functionally with product, engineering, legal, compliance, and customer experienceStrong writing and editorial judgment: you're comfortable both producing and overseeingBackground in financial services or another regulated industryConsulting or agency experience with end-to-end workstream ownershipExperience managing contractors or external creative partnersFamiliarity with digital asset management systems and metadata/tagging for AI agent enablementReputation and community management experience (Reddit, forums, UGC platforms)BenefitsParticipation in our annual incentive and equity programsPaid time off401(k) matchA monthly wellness stipendHealth/dental/vision insurance optionsDisability coveragePaid parental leaveFlexible spending account (for childcare and healthcare)Life insuranceA remote-first work environmentCompany OverviewMission Lane is a consumer finance company dedicated to helping everyone have access to fair and clear credit. It is a sub-organization of LendUp. It was founded in 2018, and is headquartered in Richmond, Virginia, USA, with a workforce of 501-1000 employees. Its website is https://www.missionlane.com/.