[Remote] Senior Manager, Content Marketing

Note: The job is a remote job and is open to candidates in USA. Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. They are seeking a strategic and execution-oriented Senior Manager of Content Marketing to lead the development and performance of a modern content engine that unifies brand and demand generation, ensuring content builds market awareness and credibility while supporting pipeline and revenue.ResponsibilitiesDefine and lead a content strategy that integrates brand generation (thought leadership, awareness, market education) with demand generation (pipeline, conversion, revenue)Ensure alignment with Bamboo Health's brand while tailoring content to personas, buying stages, and decision-makers across the organizationBuild a cohesive narrative that connects top-of-funnel storytelling to measurable business outcomesLead creation of a wide range of content, including thought leadership, research reports, case studies, ROI/value-based assets, webinars, sales collateral, and campaign contentTranslate product capabilities and data into clear, outcomes-based messaging for executive and decision-making audiencesLeverage internal SMEs, clinical experts, and data insights to produce authoritative, differentiated contentPartner with Growth and Sales teams to ensure content supports pipeline generation, deal acceleration, and customer conversationsBuild a scalable “create once, activate everywhere” model with strong repurposing and lifecycle managementUtilize AI-powered content generation tools to accelerate production, enhance quality, and scale content efficiently while maintaining a strong editorial voiceExplore opportunities to enhance content workflows through AI and automation tools (e.g., document summarization, content repurposing, or data-driven personalization)Serve as the primary content point of contact for the PR agency, helping shape thought leadership narratives, support media opportunities, and ensure message consistency across earned and owned channelsConnect with internal stakeholders to identify and activate relevant media and thought leadership opportunitiesUse data and insights to continuously refine content strategy and improve ROIImplement scalable processes that connect content efforts to measurable business impactIdentify repetitive tasks and partner with team leads to implement scalable automation solutions that free capacity for higher-value creative workStay current on emerging AI tools and how they can streamline or enhance content marketing workflowsSkills8–12 years of experience in content marketing, with a strong focus on B2B healthcare, health tech, or public sector marketsProven ability to lead both brand generation and demand generation content strategies that drive measurable outcomesStrong ability to develop outcomes-driven messaging for executive and decision-making audiencesHands-on experience creating content for web, social, email, and paid channelsWorking knowledge of AI content generation and marketing tools and an understanding of how to apply them effectively in a marketing workflowExperience collaborating with or managing external PR agenciesStrong writing and storytelling skills, with the ability to translate complex healthcare topics into clear business valueLight design capabilities using tools such as Canva, PowerPoint, or similar to create polished, effective content assetsComfort using or learning AI-supported tools (e.g., Claude, ChatGPT, CoPilot, or role-specific platforms) to improve daily workflowsBackground in high-growth SaaS or health tech companiesProven ability to thrive in fast-paced, high-growth, and rapidly evolving environmentsAbility to work effectively in a remote-first environment, ensuring high-quality virtual interactionsA forward-thinking, curious mindset with an openness to experimenting with new technologiesStrong analytical and problem-solving skills, with sound judgment and creativity in designing solutionsThe ability to travel periodically for workExperience in care coordination, behavioral health, or interoperability solutionsFamiliarity with healthcare policy, Medicaid/Medicare, or state-level public health initiativesBenefitsHealth, dental, vision and other benefitsJoin one of the most innovative healthcare technology companies in the countryHave the autonomy to build something with an enthusiastically supportive teamLearn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisorsCompany OverviewBamboo Health operates as a healthcare technology solutions company with a focus on fostering care collaboration. It was founded in 1994, and is headquartered in Louisville, Kentucky, USA, with a workforce of 501-1000 employees. Its website is https://bamboohealth.com.