[Remote] Senior Lifecycle Marketing Project Manager

Note: The job is a remote job and is open to candidates in USA. Risepoint is an education technology company that provides world-class support to universities and colleges. As a Senior Lifecycle Marketing Project Manager, you will own the operational engine for lifecycle marketing strategy, driving alignment across teams and ensuring effective execution of lifecycle programs to enhance enrollment growth and student success.ResponsibilitiesChampion operational excellence by owning intake, prioritization, and resource allocation, ensuring all initiatives directly align with department goals and objectivesLead end-to-end project management for lifecycle campaigns, journeys, and automation programs, from scoping through deliveryTranslate lifecycle strategy into clear plans, timelines, and coordinated execution across email, SMS, and CRM programsPartner closely with Lifecycle Marketing and Lifecycle Automation to align priorities, scope work, and ensure execution readinessCollaborate with project management partners across Channel Marketing, Integrated Marketing, Student Success Center, Analytics and other teams to ensure lifecycle initiatives are integrated across broader workstreamsIdentify risks, dependencies, and capacity constraints; proactively resolve issues to maintain momentumDrive visibility into project status, timelines, and delivery through clear reporting and stakeholder communicationEstablish and optimize processes, workflows, and SOPs to improve speed, quality, and scalabilityLead retrospectives and continuous improvement efforts to enhance operational effectivenessSkills7+ years of experience in project or program management within marketing, CRM, or lifecycle environmentsProven ability to manage complex, cross-functional initiatives and drive alignment across multiple teamsExperience owning intake, prioritization, and workflow management in a fast-paced environmentDemonstrated strength in process design, optimization, and scalable operationsExperience with project management tools (e.g., Workfront or similar platforms)Excellent communication, stakeholder management, and problem-solving skillsExperience in higher education or edtech environmentsFamiliarity with Salesforce Marketing Cloud, Salesforce CRM, Twilio, or similar platformsExperience supporting marketing automation, journey orchestration, or Martech implementationsExperience working across complex, multi-partner or matrixed organizationsProject Management certification (PMP, Agile, or similar)Company OverviewRisepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services. It was founded in 2007, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://risepoint.com.