[Remote] Senior Lifecycle Marketing Manager | Bankrate

Note: The job is a remote job and is open to candidates in USA. Bankrate is redefining the future of financial decision-making, and they are seeking a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels. This role involves driving measurable performance through automation, experimentation, and data-backed strategies while collaborating with senior leadership and managing campaign lifecycles.ResponsibilitiesChannel ownership — Own the full campaign lifecycle for your assigned channels — from strategy and segmentation through build, QA, deployment, and post-send analysis. Diagnose and resolve complex delivery issues (CPL spikes, CVR drops, approval rejections) before they affect KPIsJourney architecture — Design and manage multi-step, trigger-based lifecycle journeys in Iterable. Build event-driven workflows that respond to user behavior in real time. Document your logic, segment definitions, and decision trees so the team can learn from and replicate your approachesCreative strategy & briefs — Lead creative strategy for your channels — using performance data to develop testable hypotheses on hooks, CTAs, and formats. Translate data into clear, actionable creative briefs that reduce revision cycles and ship fasterAttribution & reporting — Design and maintain attribution frameworks and custom dashboards for your channels. Evaluate platform-reported metrics against internal attribution to surface discrepancies, guide budget decisions, and reduce over-attributionStructured experimentation — Design and execute multi-variable experiments (creative x audience x placement) with proper holdout groups. Translate test results into playbooks that improve CVR and can be reused across the team's broader channel suitePerformance diagnosis — When something breaks — a CPL spike, sudden CVR drop, unexplained churn — you're the first one to form a hypothesis and test a fix. You thrive in ambiguity and use data to move fast with limited informationIntegrate AI into your workflow — Use AI tools consistently to accelerate campaign work — drafting copy, building performance reports, generating test hypotheses, or structuring briefs. Evaluate AI outputs critically before publishing. Document where AI creates real leverage and share those approaches with the broader teamSkills4–7 years owning lifecycle marketing campaigns with direct accountability for performanceExperience managing email, push, or SMS channels end-to-end in a platform like Iterable, Braze, or similarStrong Iterable proficiencyAbility to build multi-step journeys, configure event-triggered workflows, set up dynamic segmentation, and troubleshoot delivery issues without engineering supportAnalytical mindsetAbility to design experiments with proper holdouts, evaluate results with statistical awareness, and build a dashboard or attribution model that stakeholders trustAbility to write a strong brief, give useful creative feedback, and identify what's driving a performance change at the copy or format levelAbility to manage multiple workstreams simultaneously without dropping detailsAbility to own timelines, flag risks early, and keep stakeholders aligned without needing heavy oversightAbility to write and present with clarityAbility to take a complex performance story and distill it into a crisp recommendation for a senior leaderActive use of AI tools in day-to-day workHigh ownership mentalityBenefitsHealth Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramFlexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.Company OverviewBankrate provides consumers with personal finance editorial content, including mortgages, credit cards, personal loans, and others. It is a sub-organization of Bankrate. It was founded in 1993, and is headquartered in Palm Beach Gardens, Florida, USA, with a workforce of 501-1000 employees. Its website is http://bankrate.com.