[Remote] Senior Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Senior Lifecycle Marketing Manager to lead and scale ongoing marketing programs that drive significant revenue growth through experimentation and member engagement.ResponsibilitiesOwn day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiencesIdentify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insightsDesign and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategyBuild scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over timeInfluence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholdersLeverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-makingWrite, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insightsTranslate complex data and experimentation results into actionable business recommendations and growth opportunitiesHelp evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journeyWork closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platformsBalance strategic leadership with hands-on execution and rapid iterationSkills7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fieldsExperience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environmentsStrong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performanceDeep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimizationStrong analytical skills and comfort translating data into strategic recommendations and business decisionsHigh technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflowsExperience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectivenessStrong direct-response instincts and understanding of performance marketing principlesExperience writing or optimizing marketing copy and messaging using AI-assisted workflowsComfort working cross-functionally with technical and business stakeholdersAbility to move between strategy and execution without relying heavily on large support teams or specialized operatorsA strong interest in investing and personal financeExperience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferredPrior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferredBenefitsFlexible, remote work environment (*see our open states above)No “vacation policy” (not to be confused with a “No vacation” policy)Generous fully-paid parental leave$1,000 annually to invest in stocks of your choiceSuper low premiums for medical, dental, and vision coverageComprehensive compensation package, including company equityCompany OverviewThe Motley Fool is a multimedia financial services company providing websites, books, newspaper columns, TV appearances, and newsletters. It was founded in 1993, and is headquartered in Alexandria, Virginia, USA, with a workforce of 201-500 employees. Its website is http://fool.com.