[Remote] Senior Lead, Digital Marketing

Note: The job is a remote job and is open to candidates in USA. AMN Healthcare is a leading healthcare staffing and total talent solutions company. They are seeking a Senior Lead, Digital Marketing to lead complex digital marketing initiatives that drive business outcomes across B2B and B2C audiences, utilizing advanced marketing platforms and AI capabilities.ResponsibilitiesLead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platformsManage complex, cross-functional projects involving marketing, data, product, and engineering stakeholdersDesign and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communicationsTranslate business objectives into technical requirements for marketing automation platforms (e.g., Blueshift, Pardot, Salesforce)Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goalsDevelop and deliver insights through reporting and analytics, identifying opportunities for optimization and growthLeverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion ratesPartner with data teams to ensure data integrity, segmentation accuracy, and effective audience targetingBalance multiple concurrent initiatives across internal and external resources while maintaining timelines and qualityContinuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performanceSkillsBachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experienceExperience in omnichannel marketing strategy and executionExperience with marketing automation platforms and campaign orchestrationExperience working with cross-functional teams in fast-paced, matrixed environmentsExperience with reporting tools, dashboards, and marketing analytics frameworksExposure to AI-driven marketing capabilities and personalization strategiesCompany OverviewAMN Healthcare provides innovative healthcare workforce solutions and staffing services It was founded in 1985, and is headquartered in San Diego, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.amnhealthcare.com/.