[Remote] Senior Integrated Marketing Manager

Note: The job is a remote job and is open to candidates in USA. PrizePicks is the fastest-growing sports company in North America, recognized for its innovative approach to Daily Fantasy Sports. The Senior Integrated Marketing Manager will lead the development and execution of integrated marketing strategies and campaigns, ensuring alignment across channels and driving campaign performance.ResponsibilitiesOwn Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunitiesDrive End-to-End Campaign Leadership: Oversee campaign planning and execution across paid, owned, and earned channels—ensuring clear direction, strong alignment, and high-quality delivery across all touchpointsLead Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plansSet Campaign Direction & Briefing Standards: Establish clear campaign frameworks, messaging direction, and briefing standards that enable Creative, CRM, Social, and Paid Media teams to execute effectively and consistentlyEnsure Cross-Channel Alignment: Act as the central strategic connector across Marketing functions—ensuring all channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silosOwn Performance & Optimization Strategy: Define success metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and lead optimization strategies to improve acquisition, engagement, and retentionElevate Execution & Team Output: Provide direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered efficiently and at a high standardDrive Operational Excellence: Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, clarity, and scalabilitySkills6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred)Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scaleStrong strategic thinking with the ability to connect business goals to marketing plans and executionProven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRMDemonstrated ability to influence without authority and drive alignment across multiple stakeholdersStrong project management and organizational skills, with the ability to manage complex, concurrent initiativesData-driven mindset with experience leveraging insights to inform strategy and optimizationExperience mentoring or guiding more junior team membersExperience in daily fantasy sports, sports betting, or gamingFamiliarity with tools such as Braze, Tableau, Jira, or similar platformsExperience supporting large-scale campaigns or seasonal/tentpole marketing initiativesBenefitsCompany-subsidized medical, dental, & vision plans401(k) plan with company matchAnnual bonusFlexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)Generous paid leave programs, including 16-week paid parental leave and disability benefitsWorkplace flexibility and modern work schedules focused on getting the job done, not hours clockedCompany-wide in-person events and team outingsLifestyle enhancement programCompany equipment provided (Windows & Mac options)Annual performance reviews with opportunities for growth and career developmentCompany OverviewPrizePicks is a mobile app platform that covers sports betting of leagues. It was founded in 2015, and is headquartered in Atlanta, Georgia, USA, with a workforce of 501-1000 employees. Its website is https://prizepicks.com.