[Remote] Senior Growth Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. LastPass is a market-leading password manager that helps individuals and organizations manage and protect access to AI, applications, and credentials. They are seeking a Senior Growth Product Marketing Manager to lead experimentation and conversion strategies for trial users, optimizing the user journey and unlocking growth opportunities.ResponsibilitiesOwn the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaignsDesign, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experienceUse tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisionsWork closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experienceBring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-takingSkillsProven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environmentProven track record of driving trial-to-paid conversion through experimentation and lifecycle strategiesHands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BIStrong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from dataExcellent communication and collaboration skills, with the ability to drive alignment with cross-functional teamsStrong problem-solving skills and a self-starter mindsetFluency with AI tools to support growth marketing, experimentation, and data analysisBenefitsFlexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer DaysParental leaveComprehensive health coverage, including dependentsHome office setup supportLastPass Families free account for up to 5 membersContinuous learning and development opportunities, including an annual learning stipend to invest in your growthPeer-to-peer recognition through MotivosityEmployee Assistance Program for well-being supportRemote work stipend to support your home office needsShort-Term or Remote-Centric Work Arrangements for added flexibilityCompany OverviewLastPass provides secure password management and identity protection solutions for individuals and businesses. It was founded in 2008, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.lastpass.com.