[Remote] Senior Growth & Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Alloy Health is the leading direct-to-consumer women’s digital health company providing expert care and personalized solutions for women in midlife. They are seeking a Senior Growth & Marketing Analyst to partner with C-level leadership to optimize and scale the marketing engine, owning the full marketing funnel and delivering actionable insights based on complex data analysis.ResponsibilitiesOwn end-to-end analysis of the marketing funnel — from acquisition through conversion, retention, LTV, and lifecycle — surfacing the drivers, friction points, and opportunities that shape growth strategyProactively monitor funnel performance and deliver clear, actionable recommendations on what's moving, what's stalling, and whyDevelop scalable analytical frameworks that give the team durable visibility into funnel health, not just point-in-time answersEstablish and maintain performance metrics that connect Marketing activity to overall Business KPIs, creating a clear line of sight between channel execution and company outcomesDefine and implement a channel attribution framework that gives the team a rigorous, consistent methodology for evaluating how each channel contributes to conversion and revenueOwn channel attribution modeling — designing and maintaining the frameworks that tell us how each channel is contributing to conversion and revenueQuickly and accurately root-cause performance anomalies, validate campaign results, and distinguish signal from noise across channelsPartner with leadership to define measurement priorities and build a roadmap that keeps attribution methodology current as the channel mix evolvesManage and monitor data flows between marketing tools and the data warehouse, ensuring data is accurate, timely, and reliable for analysisEstablish the tools, processes, and data standards needed to support a scalable marketing analytics function — building infrastructure that grows with the business, not around itWork directly with the CMO and C-suite as a day-to-day analytical partner — present in marketing meetings, fluent in business priorities, and trusted to bring the analytical perspective to strategic conversationsTranslate complex findings into clear, confident narratives for senior, non-technical audiences — delivering 'what this means and what we should do,' not just dataNegotiate analytical scope with stakeholders — pushing back where needed, aligning on the right question before building the solution, and managing expectations on timelines and outputsServe as the go-to resource for fast-turn, high-stakes analytical questions — structuring ambiguous problems quickly and delivering rigorous answers at the speed the business requiresDesign and execute deep-dive analyses that go beyond surface metrics to uncover the underlying dynamics driving performanceBuild solutions that scale — reusable frameworks, documented methodologies, and outputs that the team can build on rather than start over fromBuild dashboards and self-serve reporting tools that give the Growth & Marketing team direct access to the data they need, reducing analytical bottlenecksSkills5+ years of experience in an analytical role with significant depth in growth or marketing analyticsD2C or e-commerce experience is non-negotiable. You must have worked inside a D2C or e-commerce business and have a genuine understanding of how the marketing engine works end-to-end — paid acquisition, conversion optimization, retention, lifecycle, CAC, and LTV. Familiarity with the category isn't enough; you need to have lived itExpert SQL skills and hands-on experience working directly in a cloud data warehouse (BigQuery preferred)Deep experience with channel attribution modeling and a clear point of view on methodologyProven ability to communicate complex analysis to senior, non-technical audiences including C-level stakeholdersStrong stakeholder management skills — able to negotiate scope, align on requirements, and build scalable solutions rather than one-off analysesComfort operating in a fast-moving environment where the business needs answers quickly and ambiguity is the normPython preferred for regular use in analysis, not just in theoryExperience with customer segmentation, funnel diagnostics, and lifecycle or retention modelingFamiliarity with BI and analytics tools (e.g., Looker, Amplitude, Tableau, Mode)Familiarity with foundational GenAI concepts and their application in analytics workflowsBenefitsCompetitive salary & equity package with mid-stage equityComprehensive health benefits (medical, dental, vision)Company paid Short and Long Term Disability, Life Insurance401KFully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expensesFlexible time off policyCompany OverviewAlloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://myalloy.com/.