[Remote] Senior Growth Marketer

Note: The job is a remote job and is open to candidates in USA. Handshake is the career network for the AI economy, connecting knowledge workers, educational institutions, and employers. The Senior Growth Marketer will engage and nurture a network of experts in AI, developing growth strategies and executing multi-channel marketing campaigns to enhance community engagement.ResponsibilitiesDevelop and implement growth strategies to expand our AI research community of graduatesCreate and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketingPartner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborationsOptimize digital marketing strategies using A/B testing, analytics, and performance trackingManage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forumsManage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journeyLeverage SEO best practices to improve visibility and searchabilitySkills6+ years of experience in growth marketing, preferably to technical or academic audiencesStrong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketingExperience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategiesProficiency in analytics tools such as Google Analytics, HubSpot, or equivalentExcellent written and verbal communication skillsAbility to work independently and thrive in a fast-paced, remote environmentPassion for AI research and fostering academic communities is a plusExperience with CRM platforms such as IterableProficient in SQLFamiliarity with AI/ML workflows, data labeling, or model evaluation processesBenefitsEquity in a fast-growing company401(k) match, competitive compensation, financial coachingPaid parental leave, fertility benefits, parental coachingMedical, dental, and vision, mental health support, $500 wellness stipend$2,000 learning stipend, ongoing developmentInternet, commuting, and free lunch/gym in our SF officeFlexible PTO, 15 holidays + 2 flex daysTeam outings & referral bonusesCompany OverviewHandshake is a college career network that helps students and recent graduates find their next opportunity. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is http://joinhandshake.com.Company H1B SponsorshipHandshake has a track record of offering H1B sponsorships, with 2 in 2026, 24 in 2025, 14 in 2024, 7 in 2023, 15 in 2022, 6 in 2021, 4 in 2020. Please note that this does not guarantee sponsorship for this specific role.