[Remote] Senior Google Ads Media Specialist

Note: The job is a remote job and is open to candidates in USA. Global Overview is a company that has been building businesses on Amazon for over 15 years, adapting to the evolving media landscape. They are seeking an experienced Senior Google Ads Media Specialist to lead impactful advertising initiatives, focusing on campaign management, optimization, and performance reporting. Responsibilities • Develop, manage, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, Shopping, and retargeting • Build strategic account structures focusing on efficiency, scalability, and revenue growth • Conduct detailed keyword research, audience segmentation, and competitive analysis • Implement robust bid strategies, conversion tracking, and attribution models • Continuously evaluate performance data to identify optimization opportunities • Run A/B and multivariate tests on ad copy, landing pages, creative elements, and bidding strategies • Leverage automation tools (smart bidding, scripts, rules) to improve performance and efficiency • Monitor budget pacing and adjust allocation to maximize ROI/ROAS • Own end-to-end performance reporting, insights, dashboards, and forecast models • Analyze trends to identify risks and opportunities in real time • Present campaign findings, insights, and strategic recommendations to leadership and stakeholders • Partner closely with creative, SEO, product, and analytics teams to ensure campaign alignment • Mentor junior team members in paid media best practices and tools • Stay current with industry trends, algorithm changes, and new platform features Skills • 4–7+ years of hands-on experience managing Google Ads at scale • Demonstrated history of improving ROAS, lowering CPA, and increasing conversion volume • Expert proficiency with Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and Data Studio/Looker • Strong analytical skills with the ability to interpret complex datasets and make data-driven decisions • Experience with large budgets (e.g., $500K+/month) • Google Ads Certification required • Experience working in a fast-paced agency or high-growth environment • Familiarity with additional paid media platforms (Meta Ads, TikTok Ads, Bing/Microsoft Ads) • Knowledge of eCommerce platforms (Shopify, Magento, BigCommerce) or SaaS funnel optimization • Ability to create compelling ad copy or collaborate with creative team Benefits • Medical • Dental • Vision • Bonus • PTO • 401K Company Overview • Global Overview is a marketing firm that focuses on customer engagement, branding, sales and advertising services. It was founded in 2008, and is headquartered in Minnetonka, Minnesota, USA, with a workforce of 51-200 employees. Its website is Apply tot his job