[Remote] Senior Field Marketing Manager - Healthcare

Note: The job is a remote job and is open to candidates in USA. Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations. The Senior Field Marketing Manager is responsible for driving demand through strategic program development and execution of marketing experiences that create pipeline and drive alignment across revenue teams.ResponsibilitiesCollaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals; proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growthPlan, execute, and oversee world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners; design and implement pre-event and post-event engagement strategies to maximize attendance, participation, and lead conversionCreate targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs — including website personalization, gifting, and conversational email — to engage target accounts and drive deal accelerationInterlock with regional and industry field sales leaders and account executives to ensure ongoing alignment on priorities; attend regular sales deal reviews, pipeline reviews, and regional quarterly business reviews to understand segmentation and prioritization; work with SDRs to define end-to-end revenue management processes and SLAsDevelop and effectively manage the regional marketing budget, optimizing spending to maximize ROI; track and analyze program performance using key metrics, providing regular reporting and data-driven recommendations for program optimizationPartner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize program impact; mentor, coach, and provide feedback to team members to drive organizational capability and growthSkillsBachelor's degree or equivalent experience with 3+ years in B2B marketing and 2+ years of field marketing experienceProven record of enabling and partnering with sales to achieve revenue goals through tailored field marketing programs and campaignsExperience creating and implementing successful marketing programs that engage new prospects and customers across a range of tactics, technologies, and channels — within budget and on timeExcellent written and verbal communication skills with strong cross-functional project management, organizational, and time management capabilitiesStrong analytical skills with experience measuring marketing performance and making data-driven recommendations to optimize program results and ROIExperience with account-based marketing (ABM) strategies including website personalization, gifting, and conversational email tacticsFamiliarity with intent signal visibility and business intelligence tools to identify and prioritize target accountsExperience working with SDR teams to define end-to-end revenue management processes and service-level agreementsDemonstrated ability to manage vendors, source marketing technology, and ensure compliance with local data privacy regulationsStrong strategic mindset with the ability to manage complexity, handle objections, and cultivate innovation using available technologyBenefitsCareer development resourcesWellbeing programsInnovation practicesWe thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.Company OverviewHyland uniquely empowers your organization with unified access to AI-enabled enterprise content and unstructured data across repositories, unlocking profound insights that fuel innovations – fundamentally redefining how you operate and engage with those you serve. It was founded in 1991, and is headquartered in Westlake, OH, US, with a workforce of 1001-5000 employees. Its website is https://www.hyland.com/.