[Remote] Senior Field Marketing Manager

Note: The job is a remote job and is open to candidates in USA. ZoomInfo is a Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights and trusted data. They are seeking a Senior Field Marketing Manager who will lead the strategy and execution of event marketing plans, collaborating closely with sales and marketing teams to accelerate pipeline and enhance customer experiences.ResponsibilitiesDrive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive event marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. Leverage AI-powered analytics and predictive modeling to optimize resource allocation and forecast campaign performancePartner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, SDRs to identify priorities and develop strategic event marketing programs that engage priority accounts and accelerate pipelineExecute High-Impact Online and Offline Activations: Plan and execute memorable experiences trade shows and conferences, executive roundtables, luncheons/dinners,, direct mail, e-gifting, and proprietary events. Own all aspects of activation logistics—venue selection, communications, speaker management, attendee engagement, and post-event follow-upLead Cross-Functional Collaboration: Work closely with events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. Share best practices, evangelize AI-powered workflows, and contribute to the overall success of marketing and sales partnershipsAnalyze and Optimize: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Leverage AI-powered attribution modeling, sentiment analysis, and predictive insights to identify trends, optimize campaigns, and demonstrate marketing's impact on pipeline and revenueSkills5-7 years of B2B marketing experience with a minimum of 4 years in field marketing/event experience for a high-tech or SaaS companyProven success developing and executing integrated campaigns that drive measurable pipeline and revenue growthDemonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scaleProven ability to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled executionStrong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategiesComfort working with AI-generated insights and translating data into recommendationsExceptional interpersonal and communication abilitiesProven track record building strong relationships with sales leaders and cross-functional partnersExperience articulating the value of AI-powered marketing initiatives to diverse stakeholdersProven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environmentsTrack record of using AI and automation to increase productivity and scale impactExperience using MarTech such as Marketo, Outreach, Salesforce, Splashthat, ReachdeskExperience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platformsAbility to travel up to 20% of the timeBenefitsIn addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.Company OverviewZoomInfo offers a platform for accessing business contact information, company profiles, and sales intelligence tools. It is a sub-organization of DiscoverOrg. It was founded in 2000, and is headquartered in Vancouver, Washington, USA, with a workforce of 1001-5000 employees. Its website is http://www.zoominfo.com.Company H1B SponsorshipZoomInfo has a track record of offering H1B sponsorships, with 5 in 2026, 74 in 2025, 67 in 2024, 51 in 2023, 115 in 2022, 81 in 2021, 10 in 2020. Please note that this does not guarantee sponsorship for this specific role.