[Remote] Senior Field Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Pomeroy is a leader in digital workplace solutions, focusing on transforming how people experience work. They are seeking a Senior Field Marketing Manager to drive regional demand generation and pipeline acceleration, partnering closely with Sales to craft impactful marketing programs and strategies.ResponsibilitiesDesign and execute high-impact field marketing program, executive roundtables, summits, industry events, partner initiatives, and targeted outreach campaignsOwn and optimize the regional marketing calendar, ensuring every initiative to increase pipeline and achieve revenue goalsBuild integrated campaigns across digital, content, and in-person channels to engage and convert highvalue accountsLead standout events like national sales meetings, executive summits, and client experiencesAnalyze performance, track pipeline influence, and continuously refine programs for impactAct as the go-to marketing strategist for regional Sales and Channel teamsDevelop and execute account-based marketing (ABM) strategies targeting key decision-makers like Clos and CTOsSupport active deals with tailored content, engagement, and personalized marketing assetsCollaborate with partners and channel teams to co-create campaignsContribute to RFP responses with compelling narratives that elevate Pomeroy's differentiationTranslate core brand messaging into compelling, audience-specific campaigns that resonate regionallyCollaborate on vertical-specific content across industries like healthcare, retail, manufacturing, and financial servicesEnsure every touchpoint from events to campaigns reflects a consistent, powerful brand voiceTrack and manage campaign performance using tools like HubSpot and SalesforceDeliver clear, actionable reporting on pipeline contribution, ROI, and marketing effectivenessUse intent data and sales intelligence tools (e.g., Zoomlnfo) to sharpen targeting and prioritize opportunitiesSkillsBachelor's degree in Marketing, Business, Communications, or any related field8+ years of B2B marketing experienceExperience MUST be one of these areas or related: field marketing, demand generation, or account-based marketingProven success driving pipeline and revenue impactExperience in IT services, SaaS, cloud, or technology-driven environmentsStrong ABM expertise and deep collaboration with Sales teamsProficiency in HubSpot (or similar) and SalesforceExceptional project management skills and ability to juggle multiple initiativesWillingness to travelExperience marketing to IT leadership in mid-market and enterprise accountsFamiliarity with intent data and sales intelligence platforms (Zoomlnfo, 6sense, Bombora)Background in high-growth or private equity-backed environmentsExperience with partner and channel co-marketing strategiesExposure to RFP processes or proposal development in tech servicesBenefits401(k)Dental insuranceHealth insurancePaid time offVision insuranceCompany OverviewTechnology is mission-critical to your business so it must work — continuously. It was founded in 1982, and is headquartered in Hebron, Kentucky, USA, with a workforce of 1001-5000 employees. Its website is http://www.pomeroy.com.