[Remote] Senior Email & SMS Specialist, UMR - Remote

Note: The job is a remote job and is open to candidates in USA. UnitedHealthcare is simplifying the health care experience and is seeking a Senior Email & SMS Specialist to enhance their digital communications. This role involves supporting the development and deployment of email and SMS campaigns while collaborating with various internal teams to meet business needs and client requirements. Responsibilities • Support the development of email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and best practices in Salesforce Marketing Cloud and SMS software tools • Oversee ad-hoc requests for email campaigns from start to finish, managing timelines, review processes, data stratification/segmentation, and sending the final product to UMR constituents • Utilize excellent organizational skills to manage multiple projects under quick deadlines while being able to respond quickly and accurately to change • Assist in engaging key business and IT stakeholders across product teams, in conjunction with the email or SMS product owners, to facilitate ideation/refinement meetings for new email and/or SMS development to meet business requirements while prioritizing key initiatives • Follow necessary processes, procedures, and branding guidelines to ensure marketing efforts are consistent and compliant (CAN-SPAM, TCPA) • Anticipate our UMR customers' unique needs and proactively develop solutions to meet them • Assist in maintaining a roadmap of future email and SMS initiatives that support UMR's products and services as well as the UMR member base and private label customers • Develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization utilizing Agile methodology, and demonstrate effective interpersonal, influence, collaboration and listening skills • Analyze and report on the results of marketing campaigns using relevant email & SMS metrics for ad-hoc communications and larger campaigns utilizing applicable KPIs Skills • 2+ years of digital marketing experience with exposure to email & SMS • 2+ years of experience working within email & SMS platforms/marketing automation tools (e.g., Salesforce Marketing Cloud, Constant Contact, TailoredMail, Sherpa) • 1+ years of experience tracking projects in a project management tool (e.g., Workfront, Smartsheet, Trello) • Experience segmenting data for email & SMS marketing campaigns • Working knowledge of HTML and response design for email creation and editing • In-depth knowledge of email and SMS compliance (CAN-SPAM, TCPA) and best practices • Must be able to learn quickly and adapt to new processes easily • Experience working in Salesforce Marketing Cloud • Experience working within an Agile framework • Experience working in a matrix organization • Experience in the healthcare and/or health insurance industry • All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy Benefits • Comprehensive benefits package • Incentive and recognition programs • Equity stock purchase • 401k contribution Company Overview • UnitedHealthcare helps people live healthier lives by simplifying the health care experience. It was founded in 1977, and is headquartered in Minnetonka, Minnesota, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship • UnitedHealthcare has a track record of offering H1B sponsorships, with 41 in 2025, 26 in 2024, 45 in 2023, 61 in 2022, 60 in 2021, 68 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job