[Remote] Senior Director of Product Marketing, Finance Solutions

Note: The job is a remote job and is open to candidates in USA. Workiva is the trusted data platform for the modern CFO, and they are seeking a visionary product marketing leader to elevate the global go-to-market strategy for their Finance Solutions portfolio. In this role, you will define market narratives, lead a high-impact team, and drive measurable commercial impact while shaping the future of financial and regulatory reporting in an AI-driven era.ResponsibilitiesDefine and Own the Market NarrativeCraft bold, differentiated positioning that elevates Workiva’s leadership in financial and regulatory reporting, accelerated by the age of AIShape how we engage the Office of the CFO, translating complex platform innovation into clear, compelling business valueServe as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytellingLead and Scale a High-Impact TeamBuild and inspire a world-class global product marketing teamRecruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growthElevate the role and influence of product marketing across the organizationDrive Go-to-Market ExcellenceOwn the end-to-end GTM strategy, from market insight to launch to revenue impactPartner deeply with Product Management to bring innovation to market with clarity and momentumEnable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win ratesAlign across demand generation, brand, content, and field marketing to deliver cohesive, high-impact campaignsBe the Voice of the MarketBring deep customer, buyer, and competitive insights into the business to inform strategy and product directionAnticipate market shifts, driven by AI and regulatory change, and position Workiva to leadSkills12+ years in product marketing, including 5+ years leading high-performing teamsBachelor's Degree in marketing or related fieldProven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messagingAbility to translate complex, technical innovation, specifically AI, into compelling, differentiated valueDemonstrated success driving measurable business outcomes through GTM strategy and sales enablementExceptional communicator with the ability to influence senior stakeholders and align cross-functional leadersDeep understanding of enterprise buyers and the ability to turn insight into competitive advantageBenefitsA discretionary bonus typically paid annuallyRestricted Stock Units granted at time of hire401(k) match and comprehensive employee benefits packageWorkiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.Company OverviewWorkiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time. It was founded in 2008, and is headquartered in Ames, Iowa, USA, with a workforce of 1001-5000 employees. Its website is http://www.workiva.com.Company H1B SponsorshipWorkiva has a track record of offering H1B sponsorships, with 4 in 2025, 3 in 2024, 1 in 2023, 3 in 2022, 1 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.