[Remote] Senior Director of Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Facet is a financial advisory firm founded in 2016, committed to delivering personalized financial advice through a blend of human expertise and technology. They are seeking a Senior Director of Performance Marketing to lead their paid media strategy, optimize acquisition channels, and drive growth through innovative marketing solutions.ResponsibilitiesOwn the annual and quarterly strategic roadmap across all paid channelsMaintain a continuous, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mixDesign a rigorous, disciplined test-and-learn framework that generates real signalOwn the strategic direction of our media agency relationshipOwn our affiliate partnerships program end-to-endContinuously evaluate our paid channel mix and identify opportunities to expand into new paid platforms and environmentsOwn the sequencing and playbook for maximizing reach and penetration in primary markets while expanding into new markets and DMAsOwn the roadmap to our aggregate cost-per-opportunity targetsWork closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipelineSkills7+ years in paid media, with 3+ years in a strategic ownership or leadership roleDeep expertise in Meta Ads at significant scaleStrong Google Ads experience across search, non-brand, and performance channelsExperience with TikTok Ads and emerging social platformsExperience managing and scaling affiliate partnerships programsDemonstrated ability to manage and direct agency relationshipsStrong analytical skills — you're as comfortable in the data as you are in the strategyExperience in fintech, financial services, or a regulated consumer category a plusProven track record of hitting CPO or RAC/CAC targets at scaleBreadth of knowledge across the marketing domain, including SEO, content strategy, and lifecycle marketingExperience working in highly regulated industries (e.g., FinTech or Financial Services) and implementing controls to meet SEC or similar guidelinesAdvanced data fluency, with experience building automated reporting functions and conducting deep-dive risk/reward analysesExperience building or leading high-performing internal marketing teamsBenefitsBonusEquity in a rapidly growing company on the path to becoming the "Next Great Financial Services Company"Remote-first culture—work from anywhere in the U.S.Flexible Paid Time Off (PTO)MedicalDentalVision401(k) matchPaid parental leaveWellness/education reimbursementsCompany OverviewFacet provides financial planning and advice tailored to individual needs and goals. It was founded in 2016, and is headquartered in Baltimore, Maryland, USA, with a workforce of 201-500 employees. Its website is https://facet.com.