[Remote] Senior Director of Marketing (Remote OK)

Note: The job is a remote job and is open to candidates in USA. Arkose Labs is on a mission to create an online environment where all consumers are protected from spam and abuse. They are seeking a Senior Director of Marketing focused on pipeline generation and conversion, responsible for owning the demand generation function and optimizing programs that create and convert opportunities to revenue.ResponsibilitiesOwn the pipeline number. Directly accountable for marketing-sourced pipeline creation, progression, velocity, and conversion to closed-won revenue against quarterly and annual targets. This is a hands-on, execution-heavy leadership role for someone who lives in the data, obsesses over conversion rates at every funnel stage, and views AI-powered tools as force multipliers for a lean, high-performing teamBuild, execute, and continuously optimize a full-funnel demand generation engine spanning inbound, outbound, ABM, paid media, content syndication, email nurture, and partner-driven programsDesign and operate a metrics-driven ABM strategy targeting enterprise accounts across Arkose Labs’ core verticals: financial services, gaming, social media, technology platforms, retail, travel, and telecomOwn the marketing-to-sales handoff process, including MQL/SQL definitions, SLA frameworks, lead scoring models, and shared funnel accountability with SalesAnalyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities. Act on insights with urgencyDevelop and execute integrated GTM programs with IaaS partners (AWS, Azure, GCP) and strategic alliances focused on pipeline contributionArchitect and maintain a full-funnel attribution model that clearly connects every marketing dollar to pipeline and revenue outcomesOwn campaign ROI measurement end to end, from budget allocation and program design through post-campaign analysis. Every dollar of marketing spend should have a clear hypothesis going in and a performance verdict coming outOwn and operate the full marketing technology stack: MAP (Marketo), CRM and marketing leads/campaigns (Salesforce), lead-to-account matching and routing (LeanData), ABM and intent platforms (Demandbase, Bombora), data enrichment (Clay), and analytics/revenue attribution (HockeyStack)Accountable for integration quality, data hygiene, and stack ROI. This is not platform administration; it is strategic ownership of what to add, consolidate, or retire to maximize pipeline impactDeploy and manage AI-powered tools across the demand generation stack: intent-signal platforms (Bombora, 6sense, or similar), predictive lead scoring, AI SDRs, conversation intelligence, content personalization engines, data enrichment and outreach automation (Clay), and AI writing and research assistants (Claude)Use AI and machine learning to improve audience segmentation, campaign targeting, bid optimization, and real-time campaign adjustmentsImplement AI-assisted content workflows to scale personalized nurture sequences, SEO content, and ABM creative without proportional headcountEvaluate emerging AI tools (autonomous campaign optimization, generative content at scale, AI-driven analytics) and bring a clear investment vs. experimentation frameworkLead and develop a team spanning demand generation, content, global events, and customer marketing with a pipeline-first operating modelPartner closely with Sales leadership on pipeline reviews, campaign alignment, account targeting, and win/loss analysisCollaborate with product marketing (within the product organization) to ensure messaging, competitive positioning, and launch programs drive pipelineBuild a culture of accountability, experimentation, and velocity. Every program should have a pipeline hypothesis, measurement plan, and optimization cadenceReport on pipeline metrics to executive leadership on a weekly and monthly cadence with clear analysis and action plansSkillsDemonstrated experience marketing cybersecurity, fraud prevention, bot management, digital identity, account security, or trust and safety solutions to enterprise buyersFluency in the personas and buying processes of CISOs, VP/Director of Fraud, trust and safety leaders, and IT security decision-makersAbility to translate technical security concepts (bot detection, credential stuffing, account takeover, agentic AI threats) into compelling demand generation campaignsUnderstanding of the competitive landscape in bot management, fraud deterrence, and emerging AI security categories8+ years of B2B marketing experience with at least 3-5 years leading demand generation at high-growth enterprise technology or cybersecurity companiesProven, quantifiable track record of owning pipeline targets and delivering marketing-sourced and marketing-influenced revenue. Bring the numbersDeep hands-on expertise with ABM platforms, intent-data tools, marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and full-funnel attributionDemonstrated fluency deploying AI-powered marketing tools with measurable pipeline impactExperience building demand programs that sell into large enterprises with complex, multi-stakeholder, 6-12+ month buying processesStrong analytical skills with the ability to build dashboards, interpret pipeline data, and translate insights into campaign actionHands-on leader who operates with urgency and is comfortable building programs, not just managing themKnown for elevating team performance and developing talent in place rather than defaulting to headcount growthStrong communicator who can translate pipeline data into clear narratives for executive leadership, presenting program performance, funnel trends, and investment recommendations with confidence and claritySkilled at coordinating with Sales at all levels—from leadership to individual contributors—to ensure shared pipeline mentality, aligned account targeting, and consistent funnel accountabilityBachelor's degree required; MBA or equivalent experience preferredBenefitsCompetitive salary + Equity401k planRobust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependentsFlexible PTOLife insurance coverageShort and Long Term Disability Insurance paid by the companyGenerous nationwide parental leave policyAmazing discounts programWellbeing package including mental health and gym discountsFlexible working hours to support personal well-being and mental healthEmployee Assistance ProgramEquity and benefits may be provided as part of the compensation package, depending on the position offeredIn addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretionCompany OverviewArkose Labs protects enterprises from cybercrime and abuse. It was founded in 2013, and is headquartered in San Mateo, California, USA, with a workforce of 201-500 employees. Its website is https://www.arkoselabs.com.Company H1B SponsorshipArkose Labs has a track record of offering H1B sponsorships, with 1 in 2025, 8 in 2024, 8 in 2023, 8 in 2022, 5 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.