[Remote] Senior Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Forum Health is transforming healthcare through innovation and personalized medicine. They are seeking a Senior Director of Marketing to lead the digital growth of their Virtual Clinic and support their Inwell supplement line, focusing on performance marketing and online community growth.ResponsibilitiesOwn digital strategy and hands-on execution across SEM, paid social, paid media, SEO, and email, accountable for acquisition, conversion, CAC, and ROIBuild, test, and scale end-to-end online funnels from first touch through conversion and retentionMonitor KPIs and conversion metrics, and drive continuous, data-led optimizationLead the development and ongoing buildout of the Virtual Clinic web experience, including landing pages, booking and conversion flows, and the digital front door for patientsPartner with developers and agencies to build and iterate quicklyPartner with the existing social media team to manage and accelerate the growth of our online and social communitiesLead new Facebook Group lead-funnel initiatives, building, testing, and scaling community-driven funnels that convert engaged members into patients and customersHelp shape content and community strategy that supports acquisition goals, working alongside the social team on executionSupport and help execute the marketing plan to promote and grow the Inwell branded supplement business, including e-commerce, and content to our current patient baseAssist in the B2B marketing of the P2P EMR, supporting demand generation, content, and campaigns that reach practices and providersLead and develop a team of two, building a high-output, accountable, creative cultureWork with the VP of Marketing to manage agency and vendor relationships, ensuring alignment, on-time delivery, and measurable resultsSkills8 to 10+ years of digital and performance marketing experience, including leading people or cross-functional contributorsProven end-to-end funnel building, required. You've architected and run funnels from top to bottom, not just managed pieces of themDeep, hands-on command of paid media, SEO and SEM, social media strategy, content marketing, and analyticsExperience building or directing web development, including landing pages, conversion flows, and site buildoutsTrack record growing social and online communities, ideally including Facebook Group or community-led lead funnels, and turning engagement into measurable growthComfort working across multiple businesses and switching between high-level planning and in-the-weeds executionProficiency with AI tools to move faster and scale output, requiredAsana experience for project and team management, requiredResourceful, high-energy, and genuinely excited about the industry and the startup paceAbility to travel occasionally to Forum Health practices or corporate meetings (as needed)Applicants must be authorized to work in the United States without the need for sponsorship now or in the futureHealthcare, wellness, supplement and e-commerce, or integrative medicine experience strongly preferredExperience with WordPress, Basecamp, Active Campaign, and/or GoHighLevel preferredBenefits401(k)401(k) matchingHealth InsuranceDental InsuranceLife InsuranceVision InsurancePaid Time OffCompany OverviewForum Health is a network of functional and integrative healthcare providers. It was founded in 2019, and is headquartered in Flint, Michigan, USA, with a workforce of 201-500 employees. Its website is https://www.forumhealth.com/.