[Remote] Senior Director of Growth & Acquisition

Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is dedicated to creating life-changing products for families, and they are seeking a Senior Director of User Acquisition and Growth to lead their marketing efforts. This role involves defining a comprehensive user acquisition strategy and overseeing both paid and organic channels to foster product-led growth and community engagement.ResponsibilitiesDefine the end-to-end user acquisition strategy across paid, organic, and product-led channels — ensuring they compound together rather than operate in silosOwn accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over timeLead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategyDesign, build, and optimize referral programs and invite mechanics that turn existing users into an acquisition channel. Own the strategy for in-product sharing moments and viral triggersTrack and improve the product's organic growth rate. Identify high-leverage in-product moments where sharing, social proof, or word-of-mouth can be amplifiedPartner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable momentsLeverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanicsServe as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputsPartner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view — so the pod always knows where growth is actually coming fromChampion rapid, statistically sound A/B testing across acquisition channels and product surfaces — including referral mechanics, onboarding flows, and sharing promptsOversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) — with a clear POV on how blended CAC improves as organic and PLG channels scaleDirect content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support functionDirectly own App Store Optimization to maximize organic app downloadsStrategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volumeSkills10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reportsProven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance themYou've taken something from small to big — a channel, a program, or a product loop that you can point to with real before/after numbers. We're not looking for someone who inherited scale; we want someone who built itHands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved themExpert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modelingProven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CACDemonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional teamBenefitsEquityUnlimited PTOHealthVisionDentalPaid parental leave for primary and secondary caregiver401k matchCompany OverviewThe source for family wellness, with the help of AI. It was founded in 2017, and is headquartered in Irvine, California, USA, with a workforce of 11-50 employees. Its website is https://www.huckleberrycare.com.