[Remote] Senior Director, Marketing Operations and Performance

Note: The job is a remote job and is open to candidates in USA. SGS is the global leader in inspection, verification, testing, and certification services. They are seeking a Senior Director, Marketing Operations & Performance to build and scale their Marketing Operations and Analytics function, driving data-informed decision-making and optimizing performance across channels.ResponsibilitiesDevelop and lead a robust analytics framework that connects marketing activity to pipeline, revenue, and margin across multiple service linesDefine and standardize KPIs across regions and LOBs (e.g., pipeline contribution, cost per opportunity, win rates, sales cycle velocity)Build dashboards and executive reporting to provide visibility into performance at global, regional, and business line levelsAdvance attribution models suited to long, complex B2B and account-based sales cyclesTranslate data into actionable insights to inform go-to-market strategy, account prioritization, and vertical focusOwn and optimize the marketing technology ecosystem (e.g., CRM, marketing automation, intent data, analytics tools)Partner closely with Sales Operations to align on funnel definitions, lead management, and reporting standardsDesign and implement scalable lead and account management processes (including scoring, routing, and lifecycle management)Ensure high standards of data quality, governance, and compliance across systems and regionsIdentify opportunities to improve campaign effectiveness across digital, events, and field marketing in a highly technical B2B environmentEstablish and scale test-and-learn frameworks to continuously improve conversion rates and ROISupport strategic planning, forecasting, and budget allocation across industries and service linesEnable more effective account-based marketing (ABM) and key account targeting strategiesServe as a key advisor to the Head of Marketing & Communications, North America, and regional business leadersBuild and lead a high-performing Marketing Operations & Analytics team across the business linesDrive alignment across global, regional, and business line marketing teamsChampion a culture of data-driven decision-making, accountability, and continuous improvementSkillsBachelor's degree from an accredited university in marketing and/or communications or related field of study10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organizationProven track record of connecting marketing performance to revenue outcomes in long, consultative sales cyclesDeep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modelingExperience working across multiple business lines, regions, and stakeholder groupsExceptional stakeholder management skills, with the ability to influence senior leadershipPreferred experience & technical understanding of key marketing tools including with Monday.comBenefitsMedical, dental and vision insurance, life insurance, employee assistance programs.401(k) with company match (immediate vesting upon enrollment).Online training courses, virtual and classroom development experiences, tuition reimbursement programPaid-time off and family leaveCompany OverviewSGS is a business consulting company that specializes in inspection, verification, testing, and certification. It was founded in 1968, and is headquartered in Auckland, Auckland, NZL, with a workforce of 10001+ employees. Its website is http://www.sgs.co.nz.