[Remote] Senior Director, Marketing

Note: The job is a remote job and is open to candidates in USA. BOLD is a global organization dedicated to transforming work lives by helping people find jobs through innovative digital products. They are seeking a Senior Director of Marketing to lead their go-to-market strategies, drive demand generation, and enhance lifecycle engagement while collaborating closely with Sales, Product, and Revenue Operations.ResponsibilitiesOwn marketing’s contribution to both new business and expansion pipelinesPartner with Sales to align campaigns across SMB, Mid-Market, and Enterprise segmentsOrchestrate paid digital (search, social, display) and channel distributionObsess over lead quality, funnel conversion, and CAC efficiencyBuild and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiativesCollaborate with Account Management to drive retention, upsells, and cross-sell engagementPartner with Product Marketing to turn positioning into executable, multi-channel campaignsEnsure messaging is consistent and product priorities are seamlessly integrated into pipeline generationDefine funnel metrics and attribution models in partnership with RevOpsUse data-driven insights to optimize campaigns and inform future GTM investment decisionsGuide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing OperationsSkills10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environmentsDeep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketingA strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2CYou understand revenue drivers and business economics. While you don't 'own' the revenue number, you are commercially aware and results-drivenA proven track record of aligning Product Marketing and Sales organizations to drive unified outcomesYou use data to inform decisions, optimize performance, and iterate rapidly in a test-and-learn environmentYou thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impactBackground in online recruiting, job marketplaces, or HR techExperience evolving an organization from 'lead gen' focus to a 'pipeline-focused' performance engineExperience in post-acquisition/integration environments or operating in global, multi-region businessesBenefitsCompetitive salaryBi-annual bonus401(k) plan with matchEquity in companyFlexible spending accounts (health, dependent care)Internet and home office reimbursementMedical, dental, and vision (optional plans for your family)Life & long-term disability insurance (optional)Mental health support and resourcesWellness reimbursement (gym, health apps, etc.)Pet Insurance (optional)Flexible PTOSick time policyObserved holidaysBonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan termsCompany OverviewBold specializes in providing products, tools, guidance, and support for the career industry. It was founded in 2004, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.bold.com/.Company H1B SponsorshipBOLD has a track record of offering H1B sponsorships, with 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.