[Remote] Senior Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Calendly is a company that provides scheduling solutions, and they are seeking a Senior Director of Growth Marketing to lead customer acquisition, retention, and revenue growth initiatives. This role involves developing and executing comprehensive growth marketing strategies, optimizing funnel performance, and collaborating with cross-functional teams to achieve business objectives.ResponsibilitiesPartner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycleDevelop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagementOwn growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contributionIdentify and prioritize new growth opportunities through testing, experimentation, and channel expansionLead annual and quarterly growth planning, forecasting, and budget allocationBuild lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacyPartner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channelsImprove customer lifetime value through segmentation, automation, and upsell/cross-sell initiativesOwn the website end to endDefine goals and a roadmap to achieve themPartner with product marketing to ensure we tell compelling stories about our products that drive adoptionExperiment to improve conversion ratesEnsure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brandOversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnershipsOptimize multi-channel campaigns to improve lead generation, customer acquisition, and ROIDrive full-funnel demand generation strategies that align with sales and revenue targetsEvaluate and scale emerging acquisition channelsEstablish a culture of experimentation through A/B testing and performance optimizationAnalyze funnel performance, attribution, and cohort behavior to identify growth opportunitiesBuild dashboards and reporting frameworks to track campaign effectiveness and business impactLeverage data insights to inform strategic decisions and improve marketing efficiencyBuild, mentor, and lead a high-performing growth marketing teamCollaborate closely with Product, Brand, Analytics, Finance, and Sales to align growth initiatives with business objectivesFoster a performance-driven culture focused on accountability, innovation, and continuous improvementManage external agencies, vendors, and marketing technology partnersSkills10+ years of progressive experience in growth marketing, demand generation, or performance marketing5+ years of leadership experience managing high-performing marketing teamsProven success scaling customer acquisition and retention programs in fast-paced, high-growth environmentsDeep expertise in paid media, lifecycle marketing, funnel optimization, and attributionStrong analytical skills with experience using tools such as Google Analytics, Tableau, HubSpot, Marketo, or similar platformsExperience managing significant marketing budgets and delivering measurable ROIExcellent leadership, communication, and stakeholder management skillsStrategic thinker with strong execution capabilitiesHighly data-driven with a bias toward action and experimentationCollaborative leader who thrives in cross-functional environmentsAdaptable and comfortable navigating ambiguity in evolving business environmentsHave an analytical and experimental mindsetUnderstand customer journeys and how to design experiences that resonate with customers to take actionBenefitsTop Performer Bonus program (or Sales incentive)Equity awardsCompetitive benefitsCompany OverviewCalendly is a modern scheduling platform that helps individuals, teams, and organizations automate meeting by removing the back and forth. It was founded in 2013, and is headquartered in Atlanta, Georgia, USA, with a workforce of 501-1000 employees. Its website is https://calendly.com.