[Remote] Senior Director, Field Sales

Note: The job is a remote job and is open to candidates in USA. Choice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Senior Director of Field Sales. This role is responsible for building and leading a market-based sales organization, developing strategies to drive revenue growth, and fostering relationships with hotel operators to enhance business performance.ResponsibilitiesDevelop and execute a comprehensive market sales strategy aligned with brand and company objectivesIdentify, prioritize, and penetrate key mid-market segments and accounts to drive revenue growthBuild and lead a high-performing, field-based sales organization, including hiring, onboarding, and talent developmentEstablish clear performance expectations, accountability standards, and workforce plans to achieve sales targetsLead account planning and ensure disciplined use of CRM tools to drive pipeline development and conversionBuild and maintain strategic relationships with corporate, regional, and local decision-makersPartner closely with hotel General Managers and property teams to align sales priorities and maximize market performanceMonitor industry trends, customer needs, and competitor activity to refine strategies and optimize outcomesManage and report on key performance metrics, including revenue growth, market share, and account developmentCollaborate cross-functionally and contribute to broader organizational sales initiatives and strategySkills7–10+ years of progressive sales experience, preferably within hospitality or a related industry3–5+ years of leadership experience managing field-based or distributed sales teamsDemonstrated success driving revenue growth and executing complex sales strategiesProficiency with CRM tools (e.g., Salesforce) and sales analytics platformsStrong understanding of hotel sales, distribution channels, and market dynamicsExperience with pipeline management, forecasting, and data-driven decision makingStrategic thinking with strong market insightProven ability to build, lead, and develop high-performing teamsRelationship-driven sales leadership and stakeholder managementResults-oriented with strong execution disciplineCross-functional collaboration and influenceBachelor's degree in Business, Hospitality, or related field or equivalent combination of education and work experienceAdvanced degree preferredBenefitsAnnual bonus based on the terms of Choice's Management Incentive Plan (MIP)Annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan)Competitive compensation and benefits, including medical, dental, and vision coverageLeave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observanceFinancial benefits for retirement and health savingsEmployee recognition programsDiscounts at Choice hotels worldwideCompany OverviewChoice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options. It was founded in 1941, and is headquartered in Rockville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is http://www.choicehotels.com.