[Remote] Senior Digital Marketing Manager – Clumio

Note: The job is a remote job and is open to candidates in USA. Commvault is the gold standard in cyber resilience, empowering customers to recover from cyberattacks. They are seeking a Senior Digital Marketing Manager to own the Clumio digital experience, focusing on building the end-to-end journey for cloud buyers and developers while driving measurable business impact.ResponsibilitiesOwn the Clumio digital presence across commvault.com — strategy, content, and conversion performanceDevelop and execute persona-driven content strategies for cloud decision-makers, architects, DevOps teams, and developersTranslate product positioning into technically credible web experiences that resonate with cloud-native audiencesDefine and track KPIs tied to traffic, engagement, conversion, and pipeline contributionBuild targeted digital journeys for cloud buyers and technical evaluators across the full decision cycleDevelop and optimize solution pages, integration narratives, architecture use cases, and developer entry pointsEnsure Clumio messaging reflects real-world cloud architectures and earns technical credibility with hands-on practitionersPartner with Product Marketing to stay ahead of evolving Clumio capabilities and ensure the web experience reflects themDrive organic visibility for cloud backup, data protection, and cloud-native resilience topicsAlign content to search intent while maintaining technical credibility that earns trust from evaluatorsBuild and execute an Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to establish Clumio’s footprint in AI-generated responses (ChatGPT, Gemini, Perplexity, and others)Structure content and schema to increase citation likelihood in LLM responses — treating AI surfaces as a distribution channel, not an afterthoughtPartner with the broader SEO function to prioritize high-value queries, track ranking movement, and report on answer engine presenceDevelop the content and messaging strategy that supports Clumio’s cloud marketplace presenceAlign commvault.com landing pages and CTAs to marketplace evaluation paths, ensuring consistent narrative across discovery touchpointsCollaborate with demand gen, partner, and product teams to identify and execute marketplace-aligned campaignsTrack and report on marketplace-influenced traffic and pipeline as part of the broader digital growth pictureDrive A/B and multivariate testing across landing pages, CTAs, demo flows, and trial entry pointsOptimize content designed to support trial users — emphasizing the features and validation moments that accelerate adoption and trial completionPartner with demand gen on email nurture programs that support the cloud buyer journey from evaluation through conversionUse analytics and behavioral data to continuously identify and act on optimization opportunitiesServe as the connective tissue between Product Marketing, Demand Gen, SEO, Web, and Sales on all things Clumio digitalAlign Clumio digital initiatives with integrated campaign launches, pipeline goals, and sales playsContribute to broader commvault.com strategy as a stakeholder with deep expertise in cloud and developer audiencesSkills8-12+ years in digital, growth, or content marketing within SaaS, cloud infrastructure, or developer-focused techDemonstrated experience marketing to cloud, DevOps, or developer audiences — you understand how they think, where they research, and what earns their trustFamiliarity with AWS, Azure, or GCP ecosystems, including how cloud marketplace dynamics influence buyer behaviorProven track record driving measurable improvements in traffic, engagement, and conversionHands-on experience with web analytics, experimentation platforms, and SEO tooling (e.g., Ahrefs, SEMrush)Working knowledge of AEO/GEO principles and the emerging discipline of optimizing content for AI-generated answersStrong communicator who can translate technical concepts into compelling, clear narratives for both technical and business audiencesExperience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plusBenefitsHigh income earning opportunities based on self-performanceEmployee stock purchase plan (ESPP)Continuous professional development, product training, and career pathingGenerous global benefitsCompany OverviewCommvault is a cyber resilience platform built for recovery and protection against threats. It was founded in 1996, and is headquartered in Little Falls, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is https://www.commvault.com.