[Remote] Senior Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. MANSCAPED is a leading men’s grooming and lifestyle consumer brand focused on elevating self-care routines for men. They are seeking a Senior Digital Marketing Manager to lead and implement campaigns across paid media channels while improving omni-channel performance through collaboration with other marketing teams.ResponsibilitiesManage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and SnapchatCollaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channelsServe as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teamsDirect agency partner on day-to-day executional needs and inspire strategic and operational excellence (flighting, landing page strategy, channel mix, creative assets, UTM tagging, etc.)Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations)Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams, working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing departmentTrack and communicate product updates (including in-stock and out-of-stock) with the broader marketing team, aligning media with organization’s product prioritiesManage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team membersCross-share learnings and ideas with other team members (creative, podcast, paid media, etc.) to help drive results in other channelsFind ways to drive international growth for the company while maintaining efficienciesBuild and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new testsStay up to date on platform trends, new product offerings, etc. to assess potential new opportunities to improve efficienciesOther duties as requiredSkills6+ years of digital marketing experience, with a preference for experience across Meta, Google, TikTok and other digital platformsExperience with Asana or similar project management toolsStrong communications skills with ability to build trust within cross-functional relationshipsSelf-motivated professional who will be as passionate about our rapidly growing business as the rest of our teamNatural problem solver with intuition to operate autonomouslyDetail-oriented, highly motivated, self-starter with a passion for quality and organizationHighly detailed and able to juggle multiple tasksCollaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphereExcited to learn and grow within a fast-moving organizationBenefits20 accrued vacation days per year40 hours of paid sick leave annually3 paid mental health days9 paid holidaysPet insuranceLife insurance, AD&D and long-term disability coverageMedical, dental, and vision insurance plansHealth Savings Accounts (HSA) and Flexible Spending Accounts (FSA)Employee Assistance ProgramAccident and critical illness plansEmployee 401(k) plan and company matchMonthly utility allowanceGenerous discount on our productsWellness challengesPaid parental leaveRecognition initiativesOne paid volunteer day per yearCertified Great Place to WorkCompany OverviewMANSCAPED creates a dynamic educational movement and culture focused on the importance of men’s health, hygiene, and refinement. It was founded in 2016, and is headquartered in San Diego, California, USA, with a workforce of 201-500 employees. Its website is https://manscaped.com.