[Remote] Senior Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Deepwatch is a leader in managed security services, dedicated to protecting organizations from cyber threats. The Senior Digital Marketing Manager will be responsible for developing and executing digital marketing strategies to increase lead flow and quality, while optimizing campaigns across various channels.ResponsibilitiesStrategize, develop, execute, optimize, and report on integrated digital marketing campaigns across multiple channels, including paid social, SEM, display, video, website, organic social, and account-based/programmatic platforms such as 6senseOwn campaign optimization end to end, using testing, keyword analysis, bid strategy, audience targeting, landing page iteration, and channel-specific performance data to improve efficiency, conversion, and lead qualityManage paid media budgets with a focus on ROI, pipeline contribution, lead volume, and overall qualityPartner closely with growth marketing, marketing operations, and design to build and improve landing pages, creative assets, and campaign experiences that drive stronger performanceWrite and refine digital ad and social copy, testing messaging variations across channels such as Google Ads, LinkedIn, G2, Reddit, and emerging platforms to identify what resonates and convertsTranslate campaign performance into clear, actionable reporting for a range of stakeholders, using data to surface insights, guide decisions, and continuously improve resultsStay current on market shifts, audience behavior, and industry trends, and bring forward new ideas, channels, and technologies that can create a competitive advantageServe as a visible leader who sets a high bar for execution, models accountability, and helps foster a culture aligned to Deepwatch’s Core ValuesEmbody Deepwatch’s Leadership Attributes through ownership, strong judgment, trusted partnership, commitment to results, and a willingness to challenge constructively and commit as a teamSkillsBring 7+ years of experience building and executing digital marketing programs in a B2B enterprise environmentHave hands-on experience managing website content and working knowledge of HTMLDemonstrate strong communication skills, sound judgment, and consistent attention to detailBring direct experience with paid digital channels, particularly Google Ads and LinkedIn Campaign ManagerBe fluent in testing, measurement, and performance analysis, with the ability to use data to evaluate ROI and improve strategy over timeHave experience working across the modern digital marketing and demand generation stack, including marketing automation, lead scoring, ABM, analytics, and campaign execution tools such as: HubSpot, LinkedIn Campaign Manager, 6sense, ZoomInfo, Google Ads (Search, Display, and Video), Google Analytics, WordPress, Google Tag ManagerWhile proximity to Tampa is preferred to support a hybrid schedule in our Tampa Center of Excellence, we're open to remote candidates who can support the Eastern Time ZoneBenefitsBonusStock optionsBenefitsMedical, dental, vision, and disability insuranceFlexible Time Off (FTO), 12 company holidays, sick leave and 8-Weeks Paid Parental LeaveUnique professional development benefits with Annual “development dollars” to support our people growth and developmentWellness contests and monthly educational programs401(K) retirement programCompany OverviewDeepwatch secures the digital economy by protecting enterprise networks via its cloud security platform. It was founded in 2019, and is headquartered in Tampa, Florida, USA, with a workforce of 201-500 employees. Its website is https://www.deepwatch.com.