[Remote] Senior Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Talent Road LLC is seeking a Senior Digital Marketing Manager to lead and scale customer acquisition, conversion, and retention for their consumer subscription business. The role involves developing full-funnel growth strategies, managing paid social campaigns, and leveraging first-party data for improved targeting and performance.ResponsibilitiesDevelop and execute acquisition, conversion, and retention strategies across the customer lifecycleIdentify and scale new growth opportunities across paid, owned, and partner channelsDrive measurable improvements in customer acquisition and revenue growthLead performance across Meta, Instagram, YouTube, and emerging paid social platformsScale acquisition campaigns while improving conversion efficiency and ROIPartner with creative teams to develop high-performing ad concepts and messagingLeverage first-party customer data to improve targeting, segmentation, and campaign performanceBuild and activate audience segments using HubSpot Marketing Hub or similar platformsDevelop lifecycle marketing programs that increase engagement, conversion, and retentionManage and expand affiliate, referral, and partnership channelsEvaluate channel performance and optimize for profitable growthOwn budget allocation, forecasting, CAC management, and performance reportingEvaluate attribution models, incrementality, and channel effectivenessUse data to identify opportunities and drive strategic decision-makingSkills6–10+ years of experience in growth, performance, acquisition, or digital marketingProven success scaling customer acquisition while improving conversion performanceStrong experience managing paid social campaigns across Meta, Instagram, YouTube, and similar platformsHands-on experience with HubSpot Marketing Hub or comparable marketing automation platformsExperience leveraging first-party data for audience segmentation and campaign optimizationStrong understanding of attribution, customer acquisition cost (CAC), conversion metrics, and marketing performance measurementExperience managing agencies and external marketing partnersExceptional analytical, strategic, and problem-solving skillsSubscription, membership, fintech, credit, financial services, or other regulated industriesAffiliate marketing or partnership channel managementExperience developing user-generated content (UGC) and conversion-focused creative strategiesExposure to lifecycle marketing, retention, and customer journey optimizationBenefitsWork remotely while collaborating with a talented and growth-focused teamCompany OverviewTalent Road is a full-cycle talent strategy, consulting, and recruiting company dedicated to helping organizations build their best team yet. It was founded in 2025, and is headquartered in Portsmouth, New Hampshire, US, with a workforce of 2-10 employees. Its website is https://www.talent-road.com/.