[Remote] Senior Digital Marketing Director

Note: The job is a remote job and is open to candidates in USA. Geonetric is a company focused on delivering innovative digital marketing solutions for complex healthcare systems. As the Senior Digital Marketing Director, you will lead the strategy, execution, and optimization of digital marketing initiatives, ensuring high-performing, data-driven digital experiences that align with client business goals.ResponsibilitiesDevelops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clientsPushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutionsStays current with digital marketing trends and identifies opportunities for innovation and improvementDefines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platformsDevelops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insightsAnalyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channelsWorks closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid mediaServes as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learningsTranslates consumer requirements and market data into recommendations for improved products, packages, and deliverablesAnalyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technologyRepresents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunitiesCompletes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplinesServes as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistencyIntegrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutionsDevelops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholdersIndependently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflictsIndependently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitabilitySkillsBachelor's degree in marketing, communications, business, or related field requiredTypically has a minimum of 8 years' experienceDigital agency experience requiredAbility to communicate effectively with C-Suite level executives and client stakeholders requiredExperience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO requiredMastery delivering client presentations and comfortability with public speaking requiredDeep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management requiredExceptional skills in creative problem-solving and strategic thinking requiredExperience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management requiredStrong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomesExperience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term valueCompany OverviewGeonetric helps hospitals and health systems implement innovative Web strategies to engage patients and communities online. It was founded in 1999, and is headquartered in Cedar Rapids, Iowa, USA, with a workforce of 51-200 employees. Its website is https://www.geonetric.com/.