[Remote] Senior Demand Generation Manager - Account Based Marketing

Note: The job is a remote job and is open to candidates in USA. DTN is a global data and technology company that helps operational leaders in critical industries make smarter decisions. They are seeking a Senior Demand Generation Manager to lead and scale their account-based marketing strategy, focusing on driving measurable pipeline and accelerating deals through targeted multi-channel programs.ResponsibilitiesOwn and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectorsPartner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goalsDesign and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal accelerationDevelop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing eventsAct as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagementTranslate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groupsCollaborate with event marketing to support regional programs, executive events, and in-market activationBuild and optimize account engagement frameworks, scoring models, and reporting to track program effectivenessContinuously test, learn, and iterate on ABM plays to improve performance and scalabilitySkills8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companiesProven success driving pipeline and revenue through ABM programs, not just awareness or engagementDemonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignmentExperience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiativesStrong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamicsHands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomesAbility to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programsExcellent communication and collaboration skills across cross-functional teamsBachelor's degree in Marketing, Business, or a related fieldExperience with field marketing or regional campaign executionBenefitsCompetitive salary and performance-based incentivesUnlimited PTO and flexible working hoursRemote-first work environment (role dependent)Competitive medical, dental, and vision insurance plans401(k) with company matchAccess to extensive learning and development resourcesEmployee Assistance Program (EAP)Company OverviewDTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. It was founded in 1999, and is headquartered in Norman, Oklahoma, USA, with a workforce of 1001-5000 employees. Its website is https://www.weatherops.com.