[Remote] Senior Data Analyst

Note: The job is a remote job and is open to candidates in USA. Phase2 is a remote-first agency focused on digital modernization and AI products. They are seeking a Senior Data Analyst to help clients transition from data collection to decision-making, utilizing both strategic thinking and technical execution to derive insights from complex data sets.ResponsibilitiesConduct audits of client digital properties to ensure analytics, tagging, and data pipelines are correctly configuredDesign and implement analytics measurement frameworks aligned to client business, marketing, and product strategiesAdvise on and support event‑driven analytics, data layers, and tagging strategies across web, mobile, CRM, and marketing platformsDesign and build dashboards, reports, and self‑service views using BI and visualization toolsTroubleshoot data integrity, tracking, and pipeline issues across platforms and vendorsDocument implementations and lead enablement sessions to establish analytics best practicesLead stakeholder conversations to deeply understand business goals and translate them into measurement and insight requirementsAnalyze qualitative and quantitative data to inform strategic recommendations across UX, content, marketing, and productDevelop testable hypotheses related to acquisition, engagement, conversion, retention, and experience qualityRecommend experimentation strategies (A/B testing, personalization, SEO testing, CRO) tied to defined KPIsConnect insights across multiple data sources to tell a coherent, actionable storyIdentify analytics workflows that can be accelerated or augmented using AI (e.g., automated insights, anomaly detection, summarization, forecasting, and trend identification)Leverage AI‑assisted tools to support: Data exploration and pattern discovery, Narrative generation and executive summaries, Experiment analysis and insight synthesisPartner with Product, Data Science, and Engineering teams to pilot AI‑enabled analytics capabilities within client engagementsContribute to Phase2’s evolving AI‑native delivery patterns and analytics playbooksAdvise clients on data collection best practices in alignment with privacy, consent, and regulatory requirementsPartner with teams to ensure data quality, taxonomy consistency, and measurement governanceHelp clients understand tradeoffs, limitations, and risks within their data and technology ecosystemsOwn analytics workstreams end-to-end, serving as a de-facto workstream lead responsible for insight quality, delivery timelines, and managing client expectations from discovery through recommendationMentor junior analysts, oversee contractor work and support capability development within the Data & Insights teamContribute to sales and marketing efforts through thought leadership, presentations, webinars, and proposalsAct as a trusted analytics advisor to clients and internal teamsSkills6+ years of experience in digital analytics, marketing analytics, or data analysis in an agency or consulting environmentDeep expertise with Google Analytics 4 and Google Tag Manager, along with broader experience with enterprise analytics and tag management platforms including Google Marketing Platform, Tealium iQ, Adobe Launch, or equivalentStrong understanding of end‑to‑end digital measurement across websites, mobile, CRM, email, and marketing platformsExperience with AI‑assisted analytics, machine learning‑supported insights, or automated reporting workflowsExperience collaborating with web and app development teams to configure, test, and validate analytics implementations across development, staging, and production environmentsStrong, hands-on experience working with raw data, including writing complex SQL queries, building or supporting data pipelines (e.g., Fivetran, Stitch, dbt), and querying data warehouses and cloud platforms such as GCP, BigQuery, Snowflake, or Databricks to power analysis beyond dashboardsProven experience designing conversion tracking, funnels, goals, and event‑based measurement modelsExperience building dashboards and reports using tools such as Looker Studio, Tableau, Power BI, or DatoramaStrong CRO and experimentation background, including interpreting test results and making recommendationsExcellent written and verbal communication skills, with the ability to translate data into clear narrativesAbility to manage multiple projects independently with attention to detail and accuracyExperience with event‑driven or product analytics tools such as Adobe Analytics, Mixpanel, Heap, or AmplitudeExperience implementing data sanitization and masking solutions within CDPs (e.g., Freshpaint, Ours Privacy) to ensure HIPAA-compliant data collection and downstream activationWorking knowledge of additional programming and scripting languages such as Python, JavaScript, HTML/CSS, M (Power Query), or R to support data analysis, automation, and implementationKnowledge of personalization platforms (Adobe Target, Optimizely, Acquia Personalization)Experience with consent management platforms such as OneTrust, Osano, or TermlyRelevant analytics or data platform certifications (e.g., GAIQ, DAA, BigQuery, Power BI, Microsoft Power BI, cloud data platforms, or equivalent)Experience planning and implementing HIPAA compliant data systemsBenefitsMedical, dental, vision, life insurance, disability coverage, and supplemental insuranceWellness program offers rewards for participation401(k) with a 3% employer contribution–no match required and 100% vested after just 90 days16 paid vacation days, 4 personal days, and 1 volunteer day each yearUp to 12 weeks of fully paid leave for birthing parents and up to 6 weeks of fully paid bonding leaveInclusive fertility, adoption, and surrogacy benefits through Kindbody$500 stipend to personalize and equip your home workspace for successCompany OverviewPhase2 is a digital agency rooted in technology, passionate about customer experience, and driven by data and insights. It was founded in 2001, and is headquartered in Arlington, Virginia, USA, with a workforce of 51-200 employees. Its website is http://www.phase2technology.com.