[Remote] Senior Data Analyst

Note: The job is a remote job and is open to candidates in USA. Acxiom is a company that specializes in customer data solutions, and they are seeking a Senior Data Analyst to support the design and optimization of customer and digital data products for their financial services clients. The role involves collaborating with various teams to enhance data management and modernization efforts while ensuring data quality and compliance.ResponsibilitiesPartner with product managers to define product KPIs, success metrics, and analytical requirements across customer and digital productsSupport the modernization of clients’ marketing data lake as the enterprise data foundation for customer and marketing insightsDesign and maintain entity-based data models for the marketing data lakeApply medallion architecture principles (bronze, silver, gold) to marketing data lake designSupport analytics, personalization, customer acquisition, and lifecycle-marketing strategiesExperience with audience segmentation, campaign targeting, suppression, and eligibility rulesExperience supporting identity graph and third-party identity providers (e.g. LiveRamp, Acxiom )Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemasCollaborate with engineering and data platform teams to define data ingestion, data remapping, transformation, and modeling requirementsDocument data definitions, business rules, and assumptions in alignment with client’s data governance standardsApply consent, privacy, and data usage controls across all analytics, journey, and activation use casesSupport audit, regulatory, and risk-management inquiries with traceable and explainable data flowsProactively identify data quality, lineage, or control gaps and recommend remediation actionsSkillsBachelor's degree in analytics, information systems, computer science, economics, or related field3 – 5 years of experience in product analytics, marketing data lake, or customer data platformsStrong experience in data modeling (conceptual, logical, and physical)Strong ability to translate product and business needs into data and analytics requirementsExcellent communication skills with technical and non-technical stakeholdersExperience in financial services or other highly regulated environmentsFamiliarity with identity resolution and customer identity graphsKnowledge of data governance frameworks, data lineage, metadata managementExperience supporting personalization, segmentation, and marketing measurement use casesKnowledge of data governance frameworks, data lineage, and metadata managementExposure to personalization, decisioning, and next-best-action analyticsBenefitsRemote/Homebased, USWe believe in building an awesome workplace where associates feel engaged and want to come to work every single day.It’s important to Acxiom that we invest in our culture and promote a healthy work-life balance, even when our associates are at work.Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.Company OverviewAcxiom is a SaaS-based company providing enterprise data analytics to fuel data-driven results. It was founded in 1969, and is headquartered in Little Rock, Arkansas, USA, with a workforce of 1001-5000 employees. Its website is http://www.acxiom.com.Company H1B SponsorshipAcxiom has a track record of offering H1B sponsorships, with 3 in 2026, 20 in 2025, 31 in 2024, 16 in 2023, 26 in 2022, 21 in 2021, 27 in 2020. Please note that this does not guarantee sponsorship for this specific role.