[Remote] Senior Customer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Perforce Software is a global company that delivers solutions for the toughest challenges, particularly in DevOps. They are seeking a Senior Customer Marketing Manager to drive customer expansion and cross-sell initiatives within their product portfolio, collaborating with various teams to enhance customer engagement and advocacy.ResponsibilitiesCreate and implement a customer expansion and cross-sell marketing strategy aligned with targeted and overlapping customer segments, common use cases, and product integrations within the Perforce DevOps portfolioAbility to work in diverse customer-facing scenarios (technical user to C-level personas) to craft case studies, award nomination success stories and inject into cross-sell and solution level messaging to build credibility and demonstrate valueDesign and launch event strategies, both in-person and virtual, that provide our go-to-market teams with opportunities to promote to existing customers, our product and solution vision and strategy, as well as specific new features upcoming, ensuring customers recognize the value of the Perforce portfolio - both individual product value as well as the value of adopting multiple Perforce products across the software delivery lifecycle. Run & execute customer events from concept through to completion. Collaborate with Corporate Marketing on any digital marketing programs that promote and drive attendance to the customer eventsScale and track Customer Advocacy programs into a repeatable engine for customer stories, reviews, and reference recruitment. Develop both internal and external playbooks and toolkits to standardize processes for customer outreach, logo usage, reviews, award nominations and case study approvalsLeverage data to build customer segments, identify cross-sell opportunities, and personalize content based on product usage patterns, industry trends, and business goalsPartner with product marketing and sales to develop playbooks, messaging, and collateral that support solution and cross-sell motionsTrack campaign performance, customer engagement, and pipeline influence to demonstrate marketing impact and iterate on tacticsAlign solution selling and cross-sell efforts with customer onboarding, adoption, and renewal cycles to ensure seamless engagement and relevant timingSkillsProficiency with CRM and Analytics tools for reporting, analysis and customer segmentationAccount-Based Marketing experience is requiredB2B software experience is required5+ years of experience working in a portfolio company with multiple products launching and/or scaling of customer advocacy contentStrong collaborator with the ability to work cross-functionally with product marketing, sales, marketing operations, customer success teams, and moreStrong communicator who can provide the right level of detail and clarity required to execute on cross-functional campaigns and communicate results to leadershipHighly organized planner that always thinks a few steps ahead and doesn't miss detailsBalanced marketer capable of strategic planning, customer-facing content development, analytical thinking, and strong executionTravel: 25-40%AI Fluency - Level 2: Skilled Prompter (Advanced Foundation / Early Proficient) - Crafts effective, outcome‑oriented prompts, iterates to improve quality and speed, and validates AI outputs against business context and expectationsExperience with Salesforce and PowerBI is preferredExperience using 6Sense is a plusFamiliarity with DevOps concepts, tools, and buyer personas is preferredBenefitsMedicalDentalVisionRetirement benefitsLife insuranceWellness programsTotal time offOther employee perks that may be offered by Perforce from time to timeCompany OverviewPerforce Software is the modern DevOps tech stack built to ensure AI governance. It was founded in 1995, and is headquartered in Minneapolis, MN, US, with a workforce of 1001-5000 employees. Its website is http://www.perforce.com.