[Remote] Senior Creative Designer, Growth (Freelance)
Note: The job is a remote job and is open to candidates in USA. Crypto.com is a leading platform in the cryptocurrency industry, and they are seeking a Senior Creative Designer for Growth to enhance user engagement and platform adoption. This role involves creating high-impact visual strategies using AI-augmented workflows and dynamic design to produce compelling creative assets for various digital channels.ResponsibilitiesEnd-to-End Asset Creation: Rapidly ideate, design, and produce premium paid and social content for X, Instagram/Facebook, YouTube, and TikTokAI Integration & Automation: Use advanced AI tools to streamline creative ideation, asset generation, and production lifecycles, establishing a library of AI-enhanced templates and SOPs to scale efficiencySpecialized Demographics: Create specialized, real-time visual contentāsuch as odds and outcome visualizationsātailored to a trading and prediction market audienceData-Driven Iteration: Partner with the Growth and Creative teams to analyze asset performance, turning data insights (CTR, CPA) into fresh, optimized creative iterationsCross-Market Campaign Execution: Spearhead the execution of premium paid and social content for US and EU markets, delivering best-in-class motion and static graphics optimized for performance across diverse digital channels (X, Instagram/Facebook, YouTube, TikTok etc), with a focus on rapid iteration and data-driven optimizationAI-Powered Workflow Integration: Incorporate advanced AI tools (Weavy, Higgsfield, Midjourney, Figma) to streamline creative ideation, asset generation, and production lifecyclesEfficiency Scaling: Develop and institutionalize a library of AI-enhanced templates and standard operating procedures to scale departmental output and efficiencyStrategic Concept Development: Devise innovative creative concepts for integrated advertising campaigns, social media initiatives, and corporate eventsSpecialized Content Production: Produce specialized creative content, including real-time odds and outcome visualizations, tailored specifically to the prediction market demographicDesign Strategy & Collaboration: Articulate design direction and strategic rationale to the Art Lead and Growth Marketing stakeholdersCross-Functional Partnership: Collaborate cross-functionally with the Growth and Creative teams to develop comprehensive marketing collateralProject Management: Follow Creative Ops Leadās direction then manage personal workflows and project timelines to ensure consistent delivery of high-quality assetsStakeholder Liaison: Serve as a primary liaison between internal stakeholders and external vendorsSkillsFull-Cycle Autonomy (Ideation + Execution): You are an all-rounded creative who is equally strong at high-level concept ideation and hands-on, technical execution. Because you will operate independently (often across different timezones), you must be a self-starter who can take a loose goal or a data point and run with it without requiring step-by-step briefsSocial Fluency & Trend Literacy: You possess a deep, native understanding of digital content landscapes and fast-moving social trends (especially on X, TikTok, and IG). You know what hooks an audience, what is culturally relevant right now, and how to adapt those trends to our niche instantlyPerformance-Driven Mindset: Proven experience working comfortably in a high-velocity, performance-driven environment. You understand growth metrics (CTR, CPA, ROAS), view creative fatigue as a puzzle to solve, and love using data to iterate on your designsAI Workflow Mastery: Proven expertise using generative AI tools within a professional design pipeline (e.g., Midjourney, Weavy, Higgsfield) to accelerate output without sacrificing premium qualityMarket Literacy: Deep understanding of trading mechanics, odds, and event-driven content. Experience or a strong interest in Crypto, Fintech, or Trading environments is highly advantageousTechnical Excellence: Expert-level proficiency in Figma and Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Photoshop) with a high-fidelity, motion-heavy portfolio5+ years of experience in a fast-paced in-house creative growth team or a modern, high-output digital environmentA portfolio that demonstrates performance creative (ads, social, hooks) over pure conceptual brandingExcellent written and verbal English communication skills3D rendering capabilitiesOn-camera video shooting/editing skillsExperience creating real-time content tied to live, unfolding eventsCompany OverviewCrypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy. It was founded in 1902, and is headquartered in Los Angeles, California, USA, with a workforce of 1001-5000 employees. Its website is https://crypto.com/en/onchain/18338661680.