[Remote] Senior Content Strategist Job Details | Hexion Careers

Note: The job is a remote job and is open to candidates in USA. Hexion Inc. is at the forefront of innovation, delivering breakthrough solutions that strengthen industries and drive sustainability. They are seeking a Senior Content Strategist to lead the content strategy and enhance website performance, ensuring alignment with commercial objectives and brand messaging. The role involves collaboration across business units and sales teams to create impactful content and maintain a strong digital presence.ResponsibilitiesDevelop and manage a structured, content roadmap aligned with brand positioning and long-term growth priorities. Ensure messaging consistency while enabling vertical-specific differentiationPartner with business units and sales to translate commercial priorities into compelling content across formats, including website pages, event materials, sales decks, brochures, and case studiesBuild unique and engaging authority-building assets that strengthen Hexion’s credibility and support downstream demand generation effortsOwn the content on Hexion’s website and overall performance in collaboration with the wider marketing team. Manage publishing workflows, UX coordination, content audits, and ongoing optimizationLead SEO/ AEO strategy across the website, including keyword planning, on-page optimization, and content structuring to improve organic visibility and search rankingsMonitor website performance using GA4 and related tools. Develop dashboards and insights that inform content strategy, user experience improvements, and digital investment decisionsUphold Hexion’s overall brand standards across digital channels. Establish content guidelines, tone-of-voice frameworks, and digital governance processesOwn the relationship with the web design and development agency to ensure performance, quality, and alignment with brand standardsSkills5+ years of experience in B2B content marketing, digital strategy, or website managementStrong experience developing enterprise-level content strategies across multiple business unitsExperience with using AI tool and building custom agents like Tone of Voice Agent, to accelerate work and automate manual tasksProven ability to create high-impact case studies and thought leadership contentExperience managing and optimizing B2B websites at scaleHands-on experience with CMS platforms (Webflow, WordPress, Sitecore, or similar)Hands-on experience with GA4 and website analytics toolsHands-on experience with SEO/ AEO tools and best practicesStrong understanding of how content supports demand generation (without necessarily owning campaigns)Proven ability to translate technical or industrial subject matter into clear, compelling messagingExperience coordinating cross-functional stakeholders and managing external vendorsStrong editorial judgment and brand stewardship capabilityAnalytical mindset with comfort interpreting digital performance dataCompany OverviewBased in Columbus, Ohio, Hexion Inc. is a leading global producer of adhesives and performance materials. It was founded in undefined, and is headquartered in Columbus, Ohio, USA, with a workforce of 1001-5000 employees. Its website is https://www.hexion.com/.Company H1B SponsorshipHexion Inc. has a track record of offering H1B sponsorships, with 3 in 2025, 4 in 2024, 3 in 2023, 6 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.